In an increasingly digital world, the allure of print media remains undeniable. From magazines to brochures, promotional materials to direct mail, print content continues to hold a unique place in the hearts and minds of audiences. However, creating compelling print content requires more than just putting words on paper—it demands a strategic approach that considers the medium’s strengths and limitations. Here’s a guide to crafting an effective print content strategy.
Product endorsements from key influencers are a key part of today’s overall marketing strategy. Consider this: 61% of consumers trust influencer recommendations compared to 38% who trust branded media content, and of those surveyed by socialpubli.com, 93% of marketers added influencer marketing to their overall marketing strategy. It’s no wonder influencer marketing has become a… Read more »
As we bid farewell to 2023 and welcome a new year, we wanted to take a moment and reflect on some highlights and notable projects that made last year truly exceptional for us. We collaborated with GLG Communications to secure the win of 3 International RX awards, expanded our influencer marketing portfolio with unboxing designs for companies like Lancome, Yves Saint Laurent and Kraft, and had the opportunity to work on some incredible print-to-web projects. Here are some of the design collaborations that made a mark in 2023.
As we near the end of the year, it’s the perfect moment to shift our focus towards examining the anticipated marketing trends for 2024. We might be a bit biased, but we’ve been particularly focused on the evolving landscape of packaging trends. Here are a few existing trends that are expected to grow.
When it comes to sales aids, training materials, detail aids and starter kits, presentation AND organization is everything! Cool graphics and artwork on the outside will most likely get your recipient to open up the box, but how it’s all presented on the inside is just as important.
The rise of influencer marketing has led to another social media phenomenon – the “Unboxing Experience.” The definition of Unboxing is the act of documenting oneself, mostly on video, of opening a packaged product from a box and displaying, reviewing, and showing off its contents. The unboxing experience has become almost as exciting as what’s inside… Read more »
Although 2021 didn’t end the way we were all hoping and expecting, it was still nice to get back to some kind of normalcy. Despite its challenges, 2021 was still a great year for us at Information Packaging. Some highlights included launching our new website, moving into a new space, and collaborating with our amazing clients on incredibly creative projects. Here are just a few of the projects we had the privilege to work on.
Traditional “sales calls” have changed. Virtual meetings are the norm and will continue to be for the unforeseeable future. The way we meet and how we sell products and services has changed significantly. How can you make the virtual selling experience more memorable while eliminating zoom gloom? Sending a high-impact sales aid or follow-up direct… Read more »