Print doesn’t have to be flat. It doesn’t have to be predictable. And it definitely doesn’t have to be forgettable. When you integrate physical, unexpected elements into print, like strings, textures, movement, or light, you stop delivering a message and start creating an experience. At that point, your piece isn’t just read… it’s explored. That’s… Read more »
Unique and personalized direct mail or packaging stands out in today’s competitive marketing landscape because it creates a memorable and emotional connection with customers. Personalization makes recipients feel valued and special, which increases the likelihood of engagement. In a time where digital communication is overwhelming, tangible, custom items capture attention more effectively. This approach not only helps build stronger brand loyalty but also drives higher response rates by making the customer feel seen and understood. Additionally, it can lead to better word-of-mouth promotion, as people are more likely to share unique, thoughtful mail or packaging with others.
At Information Packaging, we strongly believe in the impact that dimensional print can have when it comes to capturing attention and leaving a lasting impression. The term “dimensional print” means different things to different people, even within our own team. For some, it’s all about packaging or something with physical bulk. For others, it’s print that stands out—whether due to lights, sound, tactile elements, or simply something that feels unique. For many, though, dimensional print is defined by one simple thing: it pops up.
In the highly regulated and competitive pharmaceutical industry, effective communication is key to building trust and delivering essential information. While digital marketing has its place, direct mail remains a highly effective tool for pharmaceutical companies looking to reach healthcare professionals and patients in a meaningful and compliant way. From personalized educational materials to targeted marketing campaigns, direct mail offers a tangible, trusted approach that drives engagement and supports multichannel strategies.
In today’s digitally saturated world, where inboxes overflow with promotional emails and social media feeds are clogged with ads, colleges are rediscovering the power of direct mail as a key tool in their recruitment strategies. Direct mail, once considered an old-school method, is making a strong comeback in college admissions, offering a tangible and personalized way to connect with prospective students. Here’s why direct mail is becoming a crucial element in college recruitment efforts.
In an increasingly digital world, the allure of print media remains undeniable. From magazines to brochures, promotional materials to direct mail, print content continues to hold a unique place in the hearts and minds of audiences. However, creating compelling print content requires more than just putting words on paper—it demands a strategic approach that considers the medium’s strengths and limitations. Here’s a guide to crafting an effective print content strategy.
Product endorsements from key influencers are a key part of today’s overall marketing strategy. Consider this: 61% of consumers trust influencer recommendations compared to 38% who trust branded media content, and of those surveyed by socialpubli.com, 93% of marketers added influencer marketing to their overall marketing strategy. It’s no wonder influencer marketing has become a… Read more »
As we bid farewell to 2023 and welcome a new year, we wanted to take a moment and reflect on some highlights and notable projects that made last year truly exceptional for us. We collaborated with GLG Communications to secure the win of 3 International RX awards, expanded our influencer marketing portfolio with unboxing designs for companies like Lancome, Yves Saint Laurent and Kraft, and had the opportunity to work on some incredible print-to-web projects. Here are some of the design collaborations that made a mark in 2023.
As we near the end of the year, it’s the perfect moment to shift our focus towards examining the anticipated marketing trends for 2024. We might be a bit biased, but we’ve been particularly focused on the evolving landscape of packaging trends. Here are a few existing trends that are expected to grow.
When it comes to sales aids, training materials, detail aids and starter kits, presentation AND organization is everything! Cool graphics and artwork on the outside will most likely get your recipient to open up the box, but how it’s all presented on the inside is just as important.