Kraft Peanut Butter sent this innovation launch box to key buyers which highlighted 2 new Hazelnut Spreads. The #KraftHazelnutChallenge program was for their key customers to try both the sugar reduced and crunchy versions. A spoon along with the samples were included and the box had a 7” LCD screen playing a video when opened
BASF used this direct mailer to make a big introduction. The design they chose was our Double Door Reveal! When you pull out the tabs of this self-mailer, the 2 panels on the cover simultaneously open to reveal what’s on the inside. In this case, they used it to introduce a new product. The inside also featured a unique URL where recipients could visit to learn more which reinforced the integrated approach by having a tactile DM to drive the recipient to an online experience.
Cephalon used the Centre-Pop to deliver information about the symptoms and implications of Shift Work Disorder (SWD). The Centre-Pop is one of our most versatile designs because it can be used as an interactive mailer, display, desktop keeper or even a video in print presentation piece. It ships flat but pops up in the centre to reveal a display panel while the base forms to allow it to stand on its own. For this particular campaign, there were a couple of additional components for added impact and interactivity. The centre panel featured an interactive slider and an additional panel that slid out to reveal supplemental information.
Bayer CropScience was looking to demonstrate the effects of Folicur® for treating leaf disease. Enter the 3 Phase Changing Picture direct mail design. The cover of the mailer features a die-cut window. An image of diseased leaves can be seen through the window. When you open the mailer, the image in the window automatically transforms to an image of healthier looking leaves. When you open it up one more time, the Folicur® logo is displayed in the center. This design is perfect for demonstrating a transformation in print or building anticipation around your messaging.
Asbury College used our Telescoping Folder to deliver information about its school to prospective students. The mailer starts out as an 8″ x 5.5″ mailer but expands to almost 4 times its original size when you pull on the tab. The last panel of the mailer featured a tear-off BRC that prospective students could mail in to receive more information about the school.
RBC Royal Bank used the Double Centre Pop design to send customers in the agricultural industry information about RBC Equipment PurchaseLine™. The mailer shipped flat but then pops up in the center to reveal a display panel while the base forms to allow it to stand on its own. This is one of our automated designs that is used for quick turnaround projects.
H. Lundbeck A/S used this pull-tab reference guide to educate physicians on the benefits of Trintellix when used to treat patients with MDD (major depressive disorder). The front of the reference guide features 3 die-cut windows. When you pull on each of the tabs, a different symptom of MDD is revealed inside the die-cut window. The inside of the guide featured clinical use information while the back of the reference guide was used to display graphics supporting the effectiveness of Trintellix.
Dow AgroSciences used this sales aid to distribute information about the high-yielding benefits of Nexera® Canola to the agricultural community nationwide. The inside of this sales aid featured a staged pop-up and our Extendo mechanism. When you pull out the right-hand panel, another panel automatically extends to the left. The left-hand panel featured a well containing an informational brochure.
We produced and designed this video box for Airline giant Qatar Airways in collaboration with audio giant Bose. The video box was used to deliver world-class in-flight entertainment Bose headphones. The headphones were housed inside the box while a video screen on the inside panel featured information about ORXY ONE, Qatar’s audio-video on-demand service.
Rinco USA used this direct mailer to invite prospects to visit them at an upcoming tradeshow. The inside of the invitation featured a paper replica of a welding machine that immediately popped up front and center as you opened up the invite.