Ford used this mailer to introduce the new self-parking feature of its Ford Focus vehicle. When you open the mailer, the cutout image of the Ford Focus vehicle displayed on the cover automatically backs up and into a parking space. This design allowed Ford to bring its message to life in an impactful and memorable way!
This Extendo® for Dow AgroSciences was used to inform customers of the benefits of their nitrogen stabilizer products. The self-mailer immediately extends and expands to 3 times its original size when you pull out the tabbed panel. The motion of this design lent itself perfectly to the messaging that Dow AgroSciences was communicating by featuring an arrow pointing upward on the top panel with statistics about elements that will increase with these products while the bottom panel featured an arrow pointing downward with statistics about the negative elements that would decrease with their products.
Biogen used our Extendo® Reveal direct mail design to deliver information about its FAMPYRA® medication indicated for the improvement of walking in adult patients with multiple sclerosis with walking disability. When you pull out the right-hand panel, an additional panel immediately slides out from the left while the image featured in the die-cut window transforms to reveal a graph along with important information about the medication. The self-mailer shipped flat but offered Biogen plenty of real estate for imagery and copy with its’ double panels while delivering impact.
HomeWorks Energy was looking to educate consumers on the areas of their home that lose heat and are inefficient, while demonstrating how they can help them save electricity and heating costs. HomeWorks turned to our US partners, Structural Graphics.
ATB Financial used this luxury packaging to deliver its top-of-the-line metal credit card to VIP customers. A special card deserves a special place!
Kraft Peanut Butter sent this innovation launch box to key buyers which highlighted 2 new Hazelnut Spreads. The #KraftHazelnutChallenge program was for their key customers to try both the sugar reduced and crunchy versions. A spoon along with the samples were included and the box had a 7” LCD screen playing a video when opened
BASF used this direct mailer to make a big introduction. The design they chose was our Double Door Reveal! When you pull out the tabs of this self-mailer, the 2 panels on the cover simultaneously open to reveal what’s on the inside. In this case, they used it to introduce a new product. The inside also featured a unique URL where recipients could visit to learn more which reinforced the integrated approach by having a tactile DM to drive the recipient to an online experience.
Cephalon used the Centre-Pop to deliver information about the symptoms and implications of Shift Work Disorder (SWD). The Centre-Pop is one of our most versatile designs because it can be used as an interactive mailer, display, desktop keeper or even a video in print presentation piece. It ships flat but pops up in the centre to reveal a display panel while the base forms to allow it to stand on its own. For this particular campaign, there were a couple of additional components for added impact and interactivity. The centre panel featured an interactive slider and an additional panel that slid out to reveal supplemental information.
Bayer CropScience was looking to demonstrate the effects of Folicur® for treating leaf disease. Enter the 3 Phase Changing Picture direct mail design. The cover of the mailer features a die-cut window. An image of diseased leaves can be seen through the window. When you open the mailer, the image in the window automatically transforms to an image of healthier looking leaves. When you open it up one more time, the Folicur® logo is displayed in the center. This design is perfect for demonstrating a transformation in print or building anticipation around your messaging.
Asbury College used our Telescoping Folder to deliver information about its school to prospective students. The mailer starts out as an 8″ x 5.5″ mailer but expands to almost 4 times its original size when you pull on the tab. The last panel of the mailer featured a tear-off BRC that prospective students could mail in to receive more information about the school.