To increase awareness of a new peanut butter campaign, Kraft reached out to Middle Child, the agency leading their PR and influencer strategy, to design a unique influencer box promoting this campaign. We worked with Middle Child on the structure and design of this double drawer rigid box used to highlight the empty and full jars of Kraft Peanut Butter.
Shoppers Drug Mart used the classic Centre-Pop design for a cross promotion for Alcon’s OPTI-FREE® contact lens solution. The mailer was used to deliver information about the benefits of Opti-Free’s HydraGlyde® for all-day comfort as well as to deliver a special coupon offer. The self-mailer shipped flat but then immediately popped up while the centre revealed the special offer as well as additional product information.
GLG Communications chose our spinner design as their holiday card last year. The card featured a captivating multi-layered die-cut star at its center that twirls when opened, while the back of the card featured an image of multiple champagne glasses raising a toast to the holiday season and the upcoming new year. This piece was also the recipient of the esteemed RX Award in the “best postcard mailer, 3-D mailer, dimensional mailer, premiums” category!
The Liebherr Group understands that the holiday season is a time for “pushing the envelope” and going above and beyond. This is precisely why they selected a remarkable holiday card gift box to extend warm wishes to their valued customers. The box, initially shipped flat, ingeniously unfolds to reveal an array of intricately designed, holiday-inspired die-cuts at its center. Liebherr leveraged one end of the gift box to convey their heartfelt holiday message to their cherished customers.
Abbott Laboratories used the Telescopic Kit folder to send information about the Optical Coherence Tomography (OCT) Impact Program to participating physicians. The inside of the kit featured a panel that slid out and unfolded while one pocket carried a reference card and study highlights and the other pocket held a worksheet tearpad. The panel locked in place to ensure that all the contents were contained inside the reference guide.
This holiday card for HondaJet brought holiday greetings to a higher level, literally. As the cover is opened up, the mechanism allows enables the die cut image to slide across the inside back cover.
Gilead Sciences used this display to educate patients on the differences between TRUVADA® and their newer medication DESCOVY®. The countertop display shipped flat but was easily assembled just by pressing down in the center. The display a sample of each pill enclosed inside a blister to demonstrate the size difference between the 2 pills.
We designed this demonstration kit for Amgen’s Repatha®. The kit was used to demonstrate Repatha’s injection options to physicians. The inside of the kit featured a sample unit contained inside a well with information about the medication while the hidden magnetic closure inside the lid allowed the contents to remain intact on the inside.
Gerber used this sales aid to introduce its’ new EasyScoop plastic packaging to retailers. The inside of the sales aid featured a dimensional paper replica of the new packaging with an actual functioning paper lid. As you opened up the lid and pulled it up, an additional panel flipped open to reveal imagery of the new storage features of the packaging as well as an image of the new scoop.
Telus used this changing picture mailer to tout the benefits of its powerful cloud-based clinical management solution to physicians. The cover features the words “Do you manage your files online?” When you pull out the panel the words “Encourage your patients to do the same.” The inside of the mailer featured our vertical telescoping design with 3 panels that pull down and lock for additional messaging.