Hoffman-La Roche used the Changing Picture design to visually depict distinct patient profiles related to Chronic Lymphocytic Leukemia (CLL). When you turn each page, the featured image automatically morphs into a representation of the highlighted patient type. This piece was used to educate physicians on the different management plans of CLL.
Lever 2000 kept things cool and provided a refreshing surprise with this promotional handout. This solution was cleverly designed to resemble a Lever 2000 soap bar which transforms into a fan with ease by extracting its inner components and inserting the small tabs on each side into designated slots. The reverse side of the mailer also featured a conveniently detachable special offer coupon. This design makes for a great XM solution for event marketing and giveaways. Cool!
Embecta created this informational guide to inform physicians about the risks of improper site rotation and needle reuse, which can lead to the development of lipohypertrophy. The guide also highlights how their Lipohypertrophy Identification Tool can assist in managing this condition. The cover of the guide featured an image of an abdomen covered by stretchy fabric, with bumps felt upon pressing, symbolizing the effects of lipohypertrophy. Inside, the guide provided step-by-step instructions for proper site rotation and included a QR code for recipients to scan, offering more information on the importance of correct site selection.
BASF utilized our slide-and-lock reference guide design to highlight the benefits, performance features, and a special offer for its Reylock product. Each panel of the guide slides out to reveal detailed information and locks securely in place, ensuring everything stays organized. The final panel also includes a QR code that links to a special offer.
The Woodbine Agency utilized this interactive mailer to showcase its range of marketing and advertising services. This was a very creative way of generating sound in the mailer without the use of an actual sound module.
This reference guide was used to introduce eye care professionals to its’ online ordering system for contact lenses and lens care products. Each of the 4 panels are contained within an outer sleeve. As you pull on each tab, the panel slides up and around to deliver information about a different product. The locking mechanism allows the panels to stay organized and contained making it easy to reference.
Global X, a provider of exchange-traded funds, leveraged the pop-up cube to engage recipients and highlight the diverse benefits of its innovative ETFs. The cube, which ships flat within an outer sleeve, springs to life as soon as it’s removed. Each side of the cube showcased a unique benefit, complete with a corresponding QR code for easy exploration.
Astellas utilized the Flipbook mailer to showcase the effectiveness of its Myrbetriq prescription medication for treating overactive bladder (OAB) symptoms. This interactive self-mailer features a pull-tab mechanism that, when engaged, triggers a series of panels to flip in sequence—visually transforming an image from one state to another.
Evolutionary ag equipment manufacturer, Seed Hawk, used our Split Screen Slider™ design to educate customers on how their Emergency Parts Toolbox can help farmers during the seeding season. The cover of the mailer featured bold copy that read, “Be Prepared” above an image of a toolbox. Immediately upon pulling the slider the copy transforms to reveal the inside of Seed Hawk’s emergency parts toolbox. The additional 2 page panel inside this self-mailer featured additional pricing information.
Alcon utilized the innovative Telescoping Folder to share details about its new Total 30 multifocal lens with eye care physicians. This direct mail piece expanded to four times its original size as users pulled out each panel, with a sliding tab that locked in place to reveal key information about the lens. On the reverse side, an engaging golf course illustration unfolded to demonstrate the lens’s near, intermediate, and far-distance capabilities. A prominently placed QR code on both sides encouraged physicians to scan for additional details, providing Alcon with valuable insights into deliverability and engagement.