BASF utilized our slide-and-lock reference guide design to highlight the benefits, performance features, and a special offer for its Reylock product. Each panel of the guide slides out to reveal detailed information and locks securely in place, ensuring everything stays organized. The final panel also includes a QR code that links to a special offer.
The Woodbine Agency utilized this interactive mailer to showcase its range of marketing and advertising services. This was a very creative way of generating sound in the mailer without the use of an actual sound module.
This reference guide was used to introduce eye care professionals to its’ online ordering system for contact lenses and lens care products. Each of the 4 panels are contained within an outer sleeve. As you pull on each tab, the panel slides up and around to deliver information about a different product. The locking mechanism allows the panels to stay organized and contained making it easy to reference.
Global X, a provider of exchange-traded funds, leveraged the pop-up cube to engage recipients and highlight the diverse benefits of its innovative ETFs. The cube, which ships flat within an outer sleeve, springs to life as soon as it’s removed. Each side of the cube showcased a unique benefit, complete with a corresponding QR code for easy exploration.
Astellas utilized the Flipbook mailer to showcase the effectiveness of its Myrbetriq prescription medication for treating overactive bladder (OAB) symptoms. This interactive self-mailer features a pull-tab mechanism that, when engaged, triggers a series of panels to flip in sequence—visually transforming an image from one state to another.
Evolutionary ag equipment manufacturer, Seed Hawk, used our Split Screen Slider™ design to educate customers on how their Emergency Parts Toolbox can help farmers during the seeding season. The cover of the mailer featured bold copy that read, “Be Prepared” above an image of a toolbox. Immediately upon pulling the slider the copy transforms to reveal the inside of Seed Hawk’s emergency parts toolbox. The additional 2 page panel inside this self-mailer featured additional pricing information.
Alcon utilized the innovative Telescoping Folder to share details about its new Total 30 multifocal lens with eye care physicians. This direct mail piece expanded to four times its original size as users pulled out each panel, with a sliding tab that locked in place to reveal key information about the lens. On the reverse side, an engaging golf course illustration unfolded to demonstrate the lens’s near, intermediate, and far-distance capabilities. A prominently placed QR code on both sides encouraged physicians to scan for additional details, providing Alcon with valuable insights into deliverability and engagement.
Alcon used this unique mailer to introduce its new CyPass Ultra System for optimised loading of a microinvasive glaucoma surgery (MIGS) device called CyPass Micro-Stent. The cover of the mailer features a visual of glasses with each side representing the previous technology and the new CyPass Ultra System. As you turn each page of the first lens which represents the older technology, a different step is featured while the lens on the right opens up just once to demonstrate the clear path of the new device. The inside featured additional statistical information as well as unique URL where eye care professionals could learn more.
Janssen Inc. distributed this Centre Pop display to physicians as a practical and convenient reminder of their ongoing support for patients using INVOKANA®. Designed to mail flat for cost efficiency, the display easily pops up and sits upright, making it an ideal desktop reminder. The center panel highlighted available resources and included a QR code for quick access to an online portal. Another panel featured a die-cut illustration of a man playing the accordion, adding a distinctive touch to the design.
Canada Post harnessed the power of Augmented Reality to convey the powerful results of direct mail. The mailer was sent to participants of Canada Posts’s “Secrets of Direct Mail” webinar. The design they chose was the Slide Reveal. Just as the name implies, 2 panels slide out and lock in opposite directions to reveal the contents on the inside. In this example, the center panel unfolded to reveal an image of a stage with seating imagery on the bottom panel. The recipients were asked to scan the code on the stage and then point their phone camera to the stage to watch a video on Absolut Vodka’s record-breaking 70% increase in sales as a result of a direct mail campaign. The inclusion of Augmented Reality allowed the video to play within the imagery of the stage mimicking an actual live presentation.