Biocryst® utilized our Slider design as a sales representative informational leave-behind for their Orladeyo medication. This award-winning slider, shaped like a pill, incorporated a back slit for sales reps to insert their business cards. This collaborative project with GLG Communications resulted in winning the esteemed 2023 International RX Award in the category of “best sales rep material”!
Yves Saint Laurent leveraged this elegant packaging to debut its latest Candy Glaze Gloss Stick to beauty influencers. Within the box, nestled the lip product, celebrated for its unique combination of glossy shine and balm-like nourishment. The box’s lid also encouraged influencers to experience the new lip sensation and join the campaign’s movement, using the hashtag #bloss to share their experiences on social media.
Just as the name implies, the Break-Apart design literally “breaks apart” one side at a time to reveal your messaging on the inside. This fully automated design can be mailed out as machinable mail while the design is great for gift cards, invitations, event marketing, trade shows and contests. A bonus feature is the ability of the Break-Apart to be PMC Die Cut into any shape. This unique marketing solution is interactive, engaging, and cost-effective!
Procter & Gamble used the Telescoping direct mail design to educate dermatologists on the advantages of recommending products from its “Free & Gentle” product line for patients with sensitive skin. The promotion was part of its “Better Toge+her” campaign meant to promote using the 3 products together for sensitive skin management. The cover of the mailer featured images of the laundry product line-up Tide, Ultra Downy and Bounce. As you pull out each of panels, they slide out and lock with each panel highlighting key information about each of the products.
Corteva Agriscience™ used this direct mailer to promote the efficacy of its Utrisha™ N nitrogen efficiency optimizer. The design they chose was the Center Reveal. The promotional mailer featured a special offer and a QR code that linked to a video demonstrating the field trial results of the target area.
Cirque du Soleil used the Extendo® Video brochure as a B-to-B mailer to attract corporate clients as an introduction to their VIP experience. Both panels of this dynamic design immediately extend by sliding either one of them out. The panel on the left hand-side of the brochure features a video that auto-plays as you slide it out complete with play, pause and volume controls.
Middle Child engaged Information Packaging to support the development of an interactive influencer box, made to spark conversation over the age-old spoon versus fork debate. The package had two drawers, one of which was used to house a box of original KD with packaging that shows a fork serving the iconic noodles, and the other held a box of limited-edition Spoon KD — the same KD, now for Spoon Eaters.
Syngenta leveraged the Flipbook direct mail design to demonstrate the effectiveness of its Traxos® herbicide in eliminating wild oats. Pulling the tab on the cover sets a series of panels in motion, visually depicting falling dominoes to emphasize its impact.
Hoffman-La Roche used the Changing Picture design to visually depict distinct patient profiles related to Chronic Lymphocytic Leukemia (CLL). When you turn each page, the featured image automatically morphs into a representation of the highlighted patient type. This piece was used to educate physicians on the different management plans of CLL.
Lever 2000 kept things cool and provided a refreshing surprise with this promotional handout. This solution was cleverly designed to resemble a Lever 2000 soap bar which transforms into a fan with ease by extracting its inner components and inserting the small tabs on each side into designated slots. The reverse side of the mailer also featured a conveniently detachable special offer coupon. This design makes for a great XM solution for event marketing and giveaways. Cool!