Middle Child engaged Information Packaging to support the development of an interactive influencer box, made to spark conversation over the age-old spoon versus fork debate. The package had two drawers, one of which was used to house a box of original KD with packaging that shows a fork serving the iconic noodles, and the other held a box of limited-edition Spoon KD — the same KD, now for Spoon Eaters.
Syngenta leveraged the Flipbook direct mail design to demonstrate the effectiveness of its Traxos® herbicide in eliminating wild oats. Pulling the tab on the cover sets a series of panels in motion, visually depicting falling dominoes to emphasize its impact.
Lever 2000 kept things cool and provided a refreshing surprise with this promotional handout. This solution was cleverly designed to resemble a Lever 2000 soap bar which transforms into a fan with ease by extracting its inner components and inserting the small tabs on each side into designated slots. The reverse side of the mailer also featured a conveniently detachable special offer coupon. This design makes for a great XM solution for event marketing and giveaways. Cool!
Embecta created this informational guide to inform physicians about the risks of improper site rotation and needle reuse, which can lead to the development of lipohypertrophy. The guide also highlights how their Lipohypertrophy Identification Tool can assist in managing this condition. The cover of the guide featured an image of an abdomen covered by stretchy fabric, with bumps felt upon pressing, symbolizing the effects of lipohypertrophy. Inside, the guide provided step-by-step instructions for proper site rotation and included a QR code for recipients to scan, offering more information on the importance of correct site selection.
Astellas used our Split Window design to demonstrate the effectiveness of Myrbetriq, a medication used for patients with an overactive bladder. The cover of the mailer featured a balloon tied up and bound with a belt. As you pull out each of the panels, the image transforms.
BASF utilized our slide-and-lock reference guide design to highlight the benefits, performance features, and a special offer for its Reylock product. Each panel of the guide slides out to reveal detailed information and locks securely in place, ensuring everything stays organized. The final panel also includes a QR code that links to a special offer.
The Woodbine Agency utilized this interactive mailer to showcase its range of marketing and advertising services. This was a very creative way of generating sound in the mailer without the use of an actual sound module.
This reference guide was used to introduce eye care professionals to its’ online ordering system for contact lenses and lens care products. Each of the 4 panels are contained within an outer sleeve. As you pull on each tab, the panel slides up and around to deliver information about a different product. The locking mechanism allows the panels to stay organized and contained making it easy to reference.
Global X, a provider of exchange-traded funds, leveraged the pop-up cube to engage recipients and highlight the diverse benefits of its innovative ETFs. The cube, which ships flat within an outer sleeve, springs to life as soon as it’s removed. Each side of the cube showcased a unique benefit, complete with a corresponding QR code for easy exploration.
Astellas utilized the Flipbook mailer to showcase the effectiveness of its Myrbetriq prescription medication for treating overactive bladder (OAB) symptoms. This interactive self-mailer features a pull-tab mechanism that, when engaged, triggers a series of panels to flip in sequence—visually transforming an image from one state to another.