Just as the name implies, the Break-Apart design literally “breaks apart” one side at a time to reveal your messaging on the inside. This fully automated design can be mailed out as machinable mail while the design is great for gift cards, invitations, event marketing, trade shows and contests. A bonus feature is the ability of the Break-Apart to be PMC Die Cut into any shape. This unique marketing solution is interactive, engaging, and cost-effective!
Procter & Gamble used the Telescoping direct mail design to educate dermatologists on the advantages of recommending products from its “Free & Gentle” product line for patients with sensitive skin. The promotion was part of its “Better Toge+her” campaign meant to promote using the 3 products together for sensitive skin management. The cover of the mailer featured images of the laundry product line-up Tide, Ultra Downy and Bounce. As you pull out each of panels, they slide out and lock with each panel highlighting key information about each of the products.
Global X, a provider of exchange-traded funds, leveraged the pop-up cube to engage recipients and highlight the diverse benefits of its innovative ETFs. The cube, which ships flat within an outer sleeve, springs to life as soon as it’s removed. Each side of the cube showcased a unique benefit, complete with a corresponding QR code for easy exploration.
Corteva Agriscience™ used this direct mailer to promote the efficacy of its Utrisha™ N nitrogen efficiency optimizer. The design they chose was the Center Reveal. The promotional mailer featured a special offer and a QR code that linked to a video demonstrating the field trial results of the target area.
Cirque du Soleil used the Extendo® Video brochure as a B-to-B mailer to attract corporate clients as an introduction to their VIP experience. Both panels of this dynamic design immediately extend by sliding either one of them out. The panel on the left hand-side of the brochure features a video that auto-plays as you slide it out complete with play, pause and volume controls.
Middle Child engaged Information Packaging to support the development of an interactive influencer box, made to spark conversation over the age-old spoon versus fork debate. The package had two drawers, one of which was used to house a box of original KD with packaging that shows a fork serving the iconic noodles, and the other held a box of limited-edition Spoon KD — the same KD, now for Spoon Eaters.
Syngenta leveraged the Flipbook direct mail design to demonstrate the effectiveness of its Traxos® herbicide in eliminating wild oats. Pulling the tab on the cover sets a series of panels in motion, visually depicting falling dominoes to emphasize its impact.
Lever 2000 kept things cool and provided a refreshing surprise with this promotional handout. This solution was cleverly designed to resemble a Lever 2000 soap bar which transforms into a fan with ease by extracting its inner components and inserting the small tabs on each side into designated slots. The reverse side of the mailer also featured a conveniently detachable special offer coupon. This design makes for a great XM solution for event marketing and giveaways. Cool!
Embecta created this informational guide to inform physicians about the risks of improper site rotation and needle reuse, which can lead to the development of lipohypertrophy. The guide also highlights how their Lipohypertrophy Identification Tool can assist in managing this condition. The cover of the guide featured an image of an abdomen covered by stretchy fabric, with bumps felt upon pressing, symbolizing the effects of lipohypertrophy. Inside, the guide provided step-by-step instructions for proper site rotation and included a QR code for recipients to scan, offering more information on the importance of correct site selection.
Astellas used our Split Window design to demonstrate the effectiveness of Myrbetriq, a medication used for patients with an overactive bladder. The cover of the mailer featured a balloon tied up and bound with a belt. As you pull out each of the panels, the image transforms.