Ascensia Diabetes Care used this innovative sales aid to deliver important information about its CONTOUR®NEXT ONE smart meter and app system for patients living with Diabetes. The sales kit features 5 tabs that slide out and lock. As you pull out each tab, the tip of the meter featured on the cover changes light to correspond with the information on each tab, which allowed Ascensia to demonstrate more accurately the features and benefits of the device.
Canada Post used this sales kit brochure to deliver the features and benefits of direct mail marketing and to encourage recipients to participate in a special contest.
Green for Life (GFL) Environmental used this video kit to deliver information about its waste management services to businesses nationwide. The inside of the kit featured a brochure as well as a web key that could be lifted out of the well using a ribbon lift tab. One of the panels featured an informational video about GFL’s sustainable waste solutions.
Intercept Pharmaceuticals used this web key mailer to deliver important information about its’ Ocaliva® medication to patients. When you open up the mailer, a die-cut paper web key automatically pops up from the center panel of the mailer. Recipients were asked to insert the web key to access important reimbursement information specific to their province or territory. The back of the mailer also featured different QR codes specific to each of the territories that recipients could scan with their smartphones to learn more.
Intercept Pharmaceuticals used this web key mailer to deliver important information about its’ Ocaliva® medication to patients. When you open up the mailer, a die-cut paper web key automatically pops up from the center panel of the mailer. Recipients were asked to insert the web key to access important reimbursement information specific to their province or territory. The back of the mailer also featured different QR codes specific to each of the territories that recipients could scan with their smartphones to learn more.
Canada Post used our Centre Pop design to thank attendees or joining them at the Phygital Road show, an educational event that demonstrates how physical and digital work together to “drive breakthrough marketing.” This self mailer is one of our automated designs beneficial for quick turnaround projects not requiring any hand assembly.
Chubb used our X-Ray Viewer to let prospective customers know that its Chubb Small Commercial Insurance services will be available in the fall. The cover of this direct mail piece featured a mylar window and our X-Ray Viewer mechanism which revealed the different benefits of small commercial insurance as you moved the magnifying glass around.
Shoppers Mart used our Auto Telescope design to deliver a special offer to consumers in the mail. The mailer was used to promote a special offer for the Systane product, used for the treatment of dry eyes. The messaging on the cover of the mailer automatically transforms as you pull out the inside of the mailer. With just one pull two hidden panels emerge from the inside. This design can be used it with or without a cover window.
To deliver information on its new line of professional pest control products, Zoecon used this WebKey magazine insert. That’s right… a WebKey was directly embedded into the ad itself. To activate the WebKey, the reader simply had to tear it off and insert it into a USB port to be driven to the information at hand. Web keys are highly effective at getting consumers to one of your most valuable marketing assets, your website, and they come in all shapes and sizes.
Corteva™ used the dynamic Flipbook design to promote its’ PinnitMax™ product. The inside of the mailer featured a pull tab and once pulled, several pages turn in succession with each page telling a story. The call to action is delivered at the end when the tab is fully extended.