BASF used this eye-catching direct mailer to promote its preventative pest control program and a free corn scouting kit offer. The cover featured string wrapped around circular pop-ups, creating an interactive unboxing experience. Once the string was unwound, the mailer unfolded to reveal helpful information about BASF’s pest control solutions along with a QR code linking to a dedicated landing page where recipients could learn more and sign up for the offer.
Innisfree transformed its skincare lineup into a must-have collectible, tapping into the global blind box craze. Each mailer contained three product-filled boxes plus one of three limited-edition plushie “superheroes,” inspired by the brand’s hero ingredients. The mystery plushie sparked social buzz, with recipients sharing the thrilling “Which one did you get?” moment—making skincare discovery as exciting as unboxing a collectible set.
Telus used this mailer to distribute a special offer to households via neighbourhood mail. The design they chose was the automated Iron Cross. When you open up the cover of the mailer it unfolds, not once, not twice, but three times to reveal a special bundle offer on the inside. The mailer also featured a unique URL for customers to sign up.
This booklet was designed to educate patients about Hereditary Angio Edema (HAE). The cover of the booklet featured the changing picture mechanism allowing the image to automatically transform while the tab slides and locks with the caption “Activate Your HAE Journey.” The booklet included several sections organized by individual tabs. As you open up each tab there is a comprehensive 2 page spread with information about different HAE topics such as diagnosis, triggers, treatment and resources.
Bayer Crop Science utilized the Diamond Display to communicate with farmers about its new Huskie™ PRE Herbicide, designed for fast, reliable early-season control of broadleaf weeds. The display shipped flat for cost-effective mailing but instantly transformed into an attention-grabbing tabletop piece by simply pressing in the sides. Each panel featured a pull-tab and die-cut windows, inviting recipients to interact with the display and explore key product benefits. A prominently placed QR code directed users to a dedicated landing page, where they could learn more while also enabling Bayer to track engagement and measure campaign effectiveness. This display can also be designed to accommodate pockets for brochures, providing recipients with easy access to printed collateral for deeper engagement.
Canada Post created a distinctive and memorable direct mail piece as part of its “Shed a Light” campaign, aimed at educating U.S. advertising agencies on the value of including Canada in their clients’ marketing strategies. The campaign highlighted the untapped potential and profitability of the Canadian market. The mailer arrived in a beautifully crafted wooden box, engraved with the message: “Shed Light on a Bright International Market.” Sliding open the lid revealed a miniature flashlight—symbolizing the campaign’s theme of illumination—along with a compelling introduction to the Canadian advertising landscape. Beneath the top layer, recipients discovered additional literature packed with insights, statistics, and persuasive arguments for expanding campaigns north of the border. As an added incentive, the package also included details on how to win a trip to several exciting destinations across Canada, making the experience both informative and enticing.
PürGrains introduced its new line of single-serve bowls and side dishes with this thoughtfully designed influencer kit. Made entirely from plant-based ingredients, the products highlight wholesome staples like ancient grains. Inside the kit, four neatly arranged compartments held glass vials filled with grains such as barley, millet, and other PürGrains varieties. Each vial could be easily lifted using a built-in pull tab, offering a tactile and elegant way to explore the brand’s key ingredients.
Kraft used this promotional kit to deliver samples of new product items to grocery chains nationwide. The lid featured a caption that invited recipients to “Unlock Bold Flavours.” The inside of the box featured 3 samples of its newest macaroni and cheese flavors. The lid featured a magnetic closure that allowed the kit to seal itself.
We created this interactive magazine insert to showcase John Deere’s See & Spray™ Ultimate technology, which uses computer vision and machine learning to precisely target weeds in crops like corn, soybeans, and cotton. By spraying only where needed, the system significantly reduces herbicide use per acre. The insert featured special decoder glasses that revealed hidden content, making the ad come to life in a memorable, hands-on way. A QR code linked readers to a YouTube video for a deeper dive into how the technology works in the field.
With the help of Middle Child, Lancôme Canada and Information Packaging created this package to send to many Canadian influencers and public personalities so they can experience the power of the new Rénergie H.P.N. 300-peptide cream. Inside the packaging, we can find the new H.P.N cream along with its best ally, the Rénergie H.C.F. Triple Anti-Aging Serum. The packaging was designed to look like a book to maximize the knowledge on those products.