Ontario One Call is a not-for-profit organization in the province of Ontario, Canada, that provides a service for homeowners, contractors, and excavators to request the location of underground utility lines before digging or excavating.
adHome Creative engaged Information Packaging for the Magic X-Ray Viewer direct mail design to demonstrate the effectiveness of their clients services while engaging the recipient. The inside of the mailer featured a paper X-Ray affixed to a mylar window with an image of grass. As you slide the viewer around the mylar window the benefits of Ontario One Call’s services magically appear below the surface of the mylar window.
Bayer created a dynamic staged-pop mailer to showcase its DEKALB® seed product while delivering a memorable experience. The mailer’s cover grabbed attention with a bold graphic, setting the stage for its unique interactive element. Upon opening, the seemingly flat mailer instantly popped up to emphasize DEKALB’s standout advantages. To further engage recipients, the mailer included a QR code, offering a convenient way to explore how DEKALB’s soybeans deliver “the extra bushel” through an informative digital experience. This blend of tactile design and technology created a powerful tool for educating and exciting customers.
Metrolinx used the Slide Reveal card holder design to deliver their contactless Presto card to customers. The inside of the holder featured information about the program on the top panel. When you pull down on the tab, the panel locks in place while the card is delivered to the recipient.
XITAVO® utilized our Slide-Lock direct mail design to offer customers an exciting preview of their latest soybean seed class. As the internal panel slides and locks, it unveils an exclusive ticket along with key product details. The back of the mailer featured a QR code, directing recipients to a dedicated microsite with more in-depth product information.
Nycomed, at the time, utilized the Slide Lock design to inform physicians about its Tecta medication, targeting GERD symptoms both at night and during the day. The front cover featured a partial image of a sleep mask and as the internal panel is pulled, it slides and locks, revealing an image of sunglasses. This clever transition reinforced Tecta’s round-the-clock effectiveness.
Saint Mary’s University wanted to showcase its vibrant campus, welcoming community and diverse programs to prospective students. They chose this engaging Flipbook mailer to do just that. With a simple pull of the tab, each panel flips automatically, offering a glimpse into different academic programs. On the back, a variety of QR codes provide direct access to key information, including admission requirements, residence details, application steps, and insights on tuition and scholarships.
Eli Lilly and Company chose the exploding page design to send educational material about its JARDIANCE® medication to physicians. The mailer was also used to highlight key milestones of the medication in Canada. When you open up the mailer, it triples in size which allowed ample space for imagery and key information about the medication.
University of Windsor used the Pinwheel Page Twist design to increase acceptance rates by getting accepted students excited about joining their school. The center of the mailer featured a QR code that launched a YouTube video highlighting testimonials from current students. The back of the mailer encouraged students to share their excitement on social media.
Moosehead Breweries used our telescoping design to introduce the new packaging of its’ classic Alpine Lager brand. The self mailer looks like an ordinary mailer on the outside but as you pull up on the tab, each panel expands and locks while an image of the new beer bottle builds with each pull and the final image is revealed at the end. Nothing ordinary about it!
This is what happens when elegance meets luxury. Lancôme Canada & information packaging decided to create a simple but luxurious box featuring their iconic mascaras. The box featured a tray that slides out as you pull on the elegant ribbon that is affixed to the side.
