Posts by:

Susie Mehring

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How We Work with Agencies

In today’s fast-paced digital landscape, capturing and retaining the attention of consumers is no easy feat. With countless messages bombarding audiences from all directions, the ability to stand out amidst the noise has become a paramount challenge for brands. This is where the strategic alliance between Information Packaging and advertising agencies emerges as a game-changer, revolutionizing the way brands communicate and connect with their target audience. We often get asked if we are an advertising agency. We are not, but we work very well with others, especially agencies.

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Revving Up Print Marketing: Trends Driving Success in the Automotive Industry

Welcome to the fast lane of automotive marketing! In an industry where innovation is constantly accelerating, print marketing remains a powerful tool for driving engagement, building brand loyalty, and fueling sales. Here are some of the latest trends shaping the landscape of print marketing in the automotive sector. From personalized direct mail campaigns to influencer… Read more »

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Crafting an Effective Print Content Strategy

In an increasingly digital world, the allure of print media remains undeniable. From magazines to brochures, promotional materials to direct mail, print content continues to hold a unique place in the hearts and minds of audiences. However, creating compelling print content requires more than just putting words on paper—it demands a strategic approach that considers the medium’s strengths and limitations. Here’s a guide to crafting an effective print content strategy.

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5 Tips on How to Influence an Influencer

Product endorsements from key influencers are a key part of today’s overall marketing strategy. Consider this: 61% of consumers trust influencer recommendations compared to 38% who trust branded media content, and of those surveyed by socialpubli.com, 93% of marketers added influencer marketing to their overall marketing strategy. It’s no wonder influencer marketing has become a… Read more »

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When it Comes to Print, We’re Obsessed

February is the month of love, so we thought it would be appropriate to celebrate something we LOVE very much: PRINT! Admittedly, we might be a little bit biased, but honestly, what’s not to love about this timeless marketing medium? Here’s an abbreviated list (because we really could go on and on) of what we love so much about print!

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Highlighting Some Incredible Projects from 2023

Orladeyo Pill Slider

As we bid farewell to 2023 and welcome a new year, we wanted to take a moment and reflect on some highlights and notable projects that made last year truly exceptional for us. We collaborated with GLG Communications to secure the win of 3 International RX awards, expanded our influencer marketing portfolio with unboxing designs for companies like Lancome, Yves Saint Laurent and Kraft, and had the opportunity to work on some incredible print-to-web projects. Here are some of the design collaborations that made a mark in 2023.

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Kraft Proves that Going Viral is as Smooth as Peanut Butter

Kraft Peanut Butter Box

Every once in a while, a campaign comes along that pushes the boundaries of creativity and completely engages consumers in a full-on brand experience. Such is the case with the most recent Peanut Butter campaign by Kraft. Kraft’s latest campaign leverages the full potential of empty peanut butter jars and AI to motivate consumers to… Read more »

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Design Spotlight: The Award-Winning Spinner!

Today’s design spotlight checks all the boxes: Interactive, creative AND award-winning! The dynamic Spinner has been used to launch brands, demonstrate a before and after effect in print, and has been used countless times as a holiday card.

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It’s a Hat Trick for Information Packaging and GLG Communications!

The 37th Annual International Rx Award wins are in, and we are happy to announce that our collaboration with GLG Communications, a Montreal agency “whose sole purpose is to exceed its clients needs”, has won 3 prestigious RX awards!  In fact, GLG Communications was the most awarded Canadian agency!

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Push the Envelope this Holiday Season

It’s an exciting season for brands as they begin to unveil their holiday promotions. In fact, if you step into a retail store, you’ll be greeted by a wide array of holiday-themed products. This is also the time when companies should begin contemplating how to extend warm holiday wishes to their customers and express gratitude for their year-long support.