Have an idea or a sketch on paper that you’d like to bring to life? If you can imagine it, we can help you create it! If you already have an idea for your next marketing campaign or are at a loss and would like to brainstorm with our team, contact us today. The team at… Read more »
Tips ot maximize your direct mail campaign
The holidays may seem distant, but it isn’t too early to start planning your holiday greeting strategy.
Today we put the spotlight on a storytelling superstar – The Flipbook. The Flipbook makes page turning interesting and engaging. When you pull on the tab, the pages automatically flip making it a lot more interactive and entertaining than just turning the page.
We were excited to see our BMW Spinner and Salesforce sensory kit featured in Canada Post’s INCITE magazine. These 2 projects were part of a collection of featured global work from across industries showcasing how modern marketers are integrating direct mail media with other channels, sensory experiences and technology.
Although 2021 didn’t end the way we were all hoping and expecting, it was still nice to get back to some kind of normalcy. Despite its challenges, 2021 was still a great year for us at Information Packaging. Some highlights included launching our new website, moving into a new space, and collaborating with our amazing clients on incredibly creative projects. Here are just a few of the projects we had the privilege to work on.
The Centre-Pop is one of our most versatile and creative designs. It can be used as an interactive mailer, display, desktop keeper or even a video in print presentation piece. It ships flat but pops up in the centre to reveal a display panel while the base forms to allow it to stand on its… Read more »
2022 is just around the corner. There is still time to finish off the year strong. Money left in your budget? Consider an integrated campaign that includes a high-impact print component. Why? Direct mail has been proven to bring in big results. Some statistics: Small Business Trends found that 70% of survey respondents said that… Read more »
We all know that video is king these days and that it’s imperative for brands to have a strong video presence. In fact, according to this report, in 2020, 86% of businesses used video as a marketing tool. Of those, 93% said it’s an important part of their overall marketing strategy. Social media has made… Read more »
We recently read this article in Advertising Week about how direct mail can offer the 1-to-1 personalization sought by so many brands and we couldn’t agree more.