Welcome to the fast lane of automotive marketing! In an industry where innovation is constantly accelerating, print marketing remains a powerful tool for driving engagement, building brand loyalty, and fueling sales. Here are some of the latest trends shaping the landscape of print marketing in the automotive sector. From personalized direct mail campaigns to influencer… Read more »
As we near the end of the year, it’s the perfect moment to shift our focus towards examining the anticipated marketing trends for 2024. We might be a bit biased, but we’ve been particularly focused on the evolving landscape of packaging trends. Here are a few existing trends that are expected to grow.
We were excited to see our BMW Spinner and Salesforce sensory kit featured in Canada Post’s INCITE magazine. These 2 projects were part of a collection of featured global work from across industries showcasing how modern marketers are integrating direct mail media with other channels, sensory experiences and technology.
Although 2021 didn’t end the way we were all hoping and expecting, it was still nice to get back to some kind of normalcy. Despite its challenges, 2021 was still a great year for us at Information Packaging. Some highlights included launching our new website, moving into a new space, and collaborating with our amazing clients on incredibly creative projects. Here are just a few of the projects we had the privilege to work on.
The Centre-Pop is one of our most versatile and creative designs. It can be used as an interactive mailer, display, desktop keeper or even a video in print presentation piece. It ships flat but pops up in the centre to reveal a display panel while the base forms to allow it to stand on its… Read more »
Traditional “sales calls” have changed. Virtual meetings are the norm and will continue to be for the unforeseeable future. The way we meet and how we sell products and services has changed significantly. How can you make the virtual selling experience more memorable while eliminating zoom gloom? Sending a high-impact sales aid or follow-up direct… Read more »