In an era dominated by digital marketing, it’s easy to overlook the impact of traditional methods. Yet, direct mail continues to prove its worth, delivering impressive results that rival its digital counterparts. Whether you’re a seasoned marketer or just exploring new avenues to reach your audience, understanding the power of direct mail is crucial. Take a look at some recent statistics that highlight why this time-tested strategy remains a potent tool in the Canadian market.
Product endorsements from key influencers are a key part of today’s overall marketing strategy. Consider this: 61% of consumers trust influencer recommendations compared to 38% who trust branded media content, and of those surveyed by socialpubli.com, 93% of marketers added influencer marketing to their overall marketing strategy. It’s no wonder influencer marketing has become a… Read more »
As we near the end of the year, it’s the perfect moment to shift our focus towards examining the anticipated marketing trends for 2024. We might be a bit biased, but we’ve been particularly focused on the evolving landscape of packaging trends. Here are a few existing trends that are expected to grow.
When it comes to sales aids, training materials, detail aids and starter kits, presentation AND organization is everything! Cool graphics and artwork on the outside will most likely get your recipient to open up the box, but how it’s all presented on the inside is just as important.
Dimensional and interactive print is at the forefront of everything we do, but we also recognize that the results and impact of a beautiful dimensional printed piece is only as good as the creative that is applied to the design. Bold graphics, catchy headlines, an engaging call-to-action and great branding are all an important part… Read more »
Although 2021 didn’t end the way we were all hoping and expecting, it was still nice to get back to some kind of normalcy. Despite its challenges, 2021 was still a great year for us at Information Packaging. Some highlights included launching our new website, moving into a new space, and collaborating with our amazing clients on incredibly creative projects. Here are just a few of the projects we had the privilege to work on.
The Centre-Pop is one of our most versatile and creative designs. It can be used as an interactive mailer, display, desktop keeper or even a video in print presentation piece. It ships flat but pops up in the centre to reveal a display panel while the base forms to allow it to stand on its… Read more »
We all know that video is king these days and that it’s imperative for brands to have a strong video presence. In fact, according to this report, in 2020, 86% of businesses used video as a marketing tool. Of those, 93% said it’s an important part of their overall marketing strategy. Social media has made… Read more »