Timeless entertaining and unexpected, the dynamic Staged Mailer design has been a fan favorite for years. In most instances, it ships flat, making this design postal-friendly and cost-effective, but when you open it up, there is nothing flat about it. The Staged Mailer has been used to present pop-up replicas of buildings, products, logos, etc. For this design, literally all the world is a stage. Take a look at some examples.
We were recently reading an article related to content marketing trends and one paragraph, in particular, stood out to us. It read: “As more content goes online, consumers can find it hard to find the information they really want and need. As a result, marketers will need to find new ways to differentiate their content with creativity, new formats, research, and unique approaches.” We couldn’t agree more.
Although digital marketing has grown exponentially in recent years, traditional print marketing continues to be effective when delivering that targeted one-to-one connection with consumers especially when used in creative and unconventional ways, and when it comes to content marketing it’s all about delivering the right message to the right people at the right time. Here are some examples of how some industries and brands are delivering relevant content using print.
What do you do when you want to communicate a then and now, an old before new, a problem and solution or a cause and effect in print? Here’s one way. The Changing Picture! This design has been a client favorite for years because it is impactful and effective at communicating any sort of before and after.
Direct mail has been been proven to increase response rates and make a lasting impression, but we firmly believe good design is instrumental when it comes to its effectiveness. Amazing creative, a great call to action and delivering that “Oh my gosh, this is so cool!” moment make all the difference between a lackluster direct… Read more »
We recently stumbled across this article by the USPS that summarizes some recent statistics that support the effectiveness and relevancy of direct mail with millennials. Some key findings from the article and these studies is below.
Numbers don’t lie. Take a look at 7 powerful direct mail predictions and trends!
No other industry has been affected by the pandemic and its lingering effects more than the trade show and events industry, but last week proved there is a light at the end of a very long tunnel. Thousands of attendees flocked to Computer Electronics Show (CES) in Las Vegas, one of the most (if not… Read more »
A new year brings with it the promise of something new, fresh and different and as consumer behaviors evolve and new technologies arise, the way brands look at their marketing strategies must also be new, fresh and different. We are always excited and on the lookout for emerging marketing trends, so we scoured the internet… Read more »
Tips ot maximize your direct mail campaign
Although 2021 didn’t end the way we were all hoping and expecting, it was still nice to get back to some kind of normalcy. Despite its challenges, 2021 was still a great year for us at Information Packaging. Some highlights included launching our new website, moving into a new space, and collaborating with our amazing clients on incredibly creative projects. Here are just a few of the projects we had the privilege to work on.