We were recently reading an article related to content marketing trends and one paragraph, in particular, stood out to us. It read: “As more content goes online, consumers can find it hard to find the information they really want and need. As a result, marketers will need to find new ways to differentiate their content with creativity, new formats, research, and unique approaches.” We couldn’t agree more.
Although digital marketing has grown exponentially in recent years, traditional print marketing continues to be effective when delivering that targeted one-to-one connection with consumers especially when used in creative and unconventional ways, and when it comes to content marketing it’s all about delivering the right message to the right people at the right time. Here are some examples of how some industries and brands are delivering relevant content using print.