February is the month of love, so we thought it would be appropriate to celebrate something we LOVE very much: PRINT! Admittedly, we might be a little bit biased, but honestly, what’s not to love about this timeless marketing medium? Here’s an abbreviated list (because we really could go on and on) of what we love so much about print!
As we bid farewell to 2023 and welcome a new year, we wanted to take a moment and reflect on some highlights and notable projects that made last year truly exceptional for us. We collaborated with GLG Communications to secure the win of 3 International RX awards, expanded our influencer marketing portfolio with unboxing designs for companies like Lancome, Yves Saint Laurent and Kraft, and had the opportunity to work on some incredible print-to-web projects. Here are some of the design collaborations that made a mark in 2023.
Today’s design spotlight checks all the boxes: Interactive, creative AND award-winning! The dynamic Spinner has been used to launch brands, demonstrate a before and after effect in print, and has been used countless times as a holiday card.
Timeless entertaining and unexpected, the dynamic Staged Mailer design has been a fan favorite for years. In most instances, it ships flat, making this design postal-friendly and cost-effective, but when you open it up, there is nothing flat about it. The Staged Mailer has been used to present pop-up replicas of buildings, products, logos, etc. For this design, literally all the world is a stage. Take a look at some examples.
We were recently reading an article related to content marketing trends and one paragraph, in particular, stood out to us. It read: “As more content goes online, consumers can find it hard to find the information they really want and need. As a result, marketers will need to find new ways to differentiate their content with creativity, new formats, research, and unique approaches.” We couldn’t agree more.
Although digital marketing has grown exponentially in recent years, traditional print marketing continues to be effective when delivering that targeted one-to-one connection with consumers especially when used in creative and unconventional ways, and when it comes to content marketing it’s all about delivering the right message to the right people at the right time. Here are some examples of how some industries and brands are delivering relevant content using print.
What do you do when you want to communicate a then and now, an old before new, a problem and solution or a cause and effect in print? Here’s one way. The Changing Picture! This design has been a client favorite for years because it is impactful and effective at communicating any sort of before and after.
Direct mail has been been proven to increase response rates and make a lasting impression, but we firmly believe good design is instrumental when it comes to its effectiveness. Amazing creative, a great call to action and delivering that “Oh my gosh, this is so cool!” moment make all the difference between a lackluster direct… Read more »
We recently stumbled across this article by the USPS that summarizes some recent statistics that support the effectiveness and relevancy of direct mail with millennials. Some key findings from the article and these studies is below.
Numbers don’t lie. Take a look at 7 powerful direct mail predictions and trends!
No other industry has been affected by the pandemic and its lingering effects more than the trade show and events industry, but last week proved there is a light at the end of a very long tunnel. Thousands of attendees flocked to Computer Electronics Show (CES) in Las Vegas, one of the most (if not… Read more »