Direct mail has been been proven to increase response rates and make a lasting impression, but we firmly believe good design is instrumental when it comes to its effectiveness. Amazing creative, a great call to action and delivering that “Oh my gosh, this is so cool!” moment make all the difference between a lackluster direct… Read more »
We recently stumbled across this article by the USPS that summarizes some recent statistics that support the effectiveness and relevancy of direct mail with millennials. Some key findings from the article and these studies is below.
Numbers don’t lie. Take a look at 7 powerful direct mail predictions and trends!
We recently stumbled across this article by the USPS that summarizes some recent statistics that support the effectiveness and relevancy of direct mail with millennials. Some key findings from the article and these studies is below.
On-demand marketing has become increasingly popular. Consumers are more in control of what they want to see and how they want to see it. Take Netflix, as an example, and the popularity of “binge-watching” a show because you can watch what you want, when you want, all while avoiding commercials. Mobile devices also allow consumers… Read more »