Direct mail has been been proven to increase response rates and make a lasting impression, but we firmly believe good design is instrumental when it comes to its effectiveness. Amazing creative, a great call to action and delivering that “Oh my gosh, this is so cool!” moment make all the difference between a lackluster direct… Read more »
Numbers don’t lie. Take a look at 7 powerful direct mail predictions and trends!
Tips ot maximize your direct mail campaign
A Look Back at 2021
Although 2021 didn’t end the way we were all hoping and expecting, it was still nice to get back to some kind of normalcy. Despite its challenges, 2021 was still a great year for us at Information Packaging. Some highlights included launching our new website, moving into a new space, and collaborating with our amazing clients on incredibly creative projects. Here are just a few of the projects we had the privilege to work on.
It’s never too early to plan out your holiday marketing strategy. Start thinking about how you will keep your brand and products top-of-mind during the busy holiday season and how you can deliver that special holiday promotion to your consumers.
Remember when we all thought QR Codes were a fad and would soon be a thing of the past? How things have changed. They are everywhere! Direct mail, walls, signs, flyers, packaging and more. A recent survey by Statista found that 32% of respondents had scanned a QR code in one week! The same survey found that an estimated 11 Million households were forecast to have scanned a QR Code in 2020. This would have meant an increase from an estimated 9.76 Million scans in 2018, and that was pre-pandemic.