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How We Work with Agencies

In today’s fast-paced digital landscape, capturing and retaining the attention of consumers is no easy feat. With countless messages bombarding audiences from all directions, the ability to stand out amidst the noise has become a paramount challenge for brands. This is where the strategic alliance between Information Packaging and advertising agencies emerges as a game-changer, revolutionizing the way brands communicate and connect with their target audience. We often get asked if we are an advertising agency. We are not, but we work very well with others, especially agencies.

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When it Comes to Print, We’re Obsessed

February is the month of love, so we thought it would be appropriate to celebrate something we LOVE very much: PRINT! Admittedly, we might be a little bit biased, but honestly, what’s not to love about this timeless marketing medium? Here’s an abbreviated list (because we really could go on and on) of what we love so much about print!

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Looking Ahead to 2024 Packaging Trends

As we near the end of the year, it’s the perfect moment to shift our focus towards examining the anticipated marketing trends for 2024. We might be a bit biased, but we’ve been particularly focused on the evolving landscape of packaging trends. Here are a few existing trends that are expected to grow.

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A Look Back at 2021

Although 2021 didn’t end the way we were all hoping and expecting, it was still nice to get back to some kind of normalcy. Despite its challenges, 2021 was still a great year for us at Information Packaging. Some highlights included launching our new website, moving into a new space, and collaborating with our amazing clients on incredibly creative projects. Here are just a few of the projects we had the privilege to work on.

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How some of the biggest brands are using Video in Print

We all know that video is king these days and that it’s imperative for brands to have a strong video presence. In fact, according to this report, in 2020, 86% of businesses used video as a marketing tool. Of those, 93% said it’s an important part of their overall marketing strategy. Social media has made… Read more »

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Avoid the Swipe: Now’s the Time to Connect with Direct Mail

On-demand marketing has become increasingly popular. Consumers are more in control of what they want to see and how they want to see it. Take Netflix, as an example, and the popularity of “binge-watching” a show because you can watch what you want, when you want, all while avoiding commercials. Mobile devices also allow consumers… Read more »