Reval was looking to drive conference attendees to their booth to learn more about their latest offering. Reval participates in many industry events to provide education and speak on the latest trends in financial services. Their goal was to introduce their anticipated new all-in-one Software-as-a-Service and demonstrate its strengths to CFOs and treasurers at a trade show. Because of this hard-to-reach audience, Reval knew they needed something compelling enough to drive prospects to their booth at the trade show.
International medical cannabis company, Spectrum Therapeutics, used this sales kit to deliver information about its line of products. The cover of this seamlessly simple box featured a die cut reveal mechanism. As you pull out the tab, each of the die-cut shapes on the cover automatically transform to Spectrum’s brand colors. The inside featured a well with a paper lifter for ease of access to the printed contents.
The Canadian Automobile Association (CAA) used the Slide Reveal direct mail design to promote their organization and encourage other consumers to join. The cover of the mailer featured an image representing the number of members. When you pull down on the tab, the image automatically transforms to display the words “Members Matter.”
Want to make page turning interesting and memorable. Here’s one way. Nuclear Waste Management Organization (NWMO) used this Flipbook brochure to inform consumers about this very important non-profit organization. When you pull on the tab inside the brochure, the pages automatically flip in succession with each page revealing different facts and information about NWMO. The pull-tab panel featured information on the different ways to get in touch with NWMO.
Toyota Financial Services used the Extendo® to help launch their national F&I invitational incentive program for dealerships nationwide. The piece ships flat but automatically expands to deliver imagery and information as you pull out the panel on the right hand-side. The inside of the mailer featured an additional panel that could easily be pulled down to transform the mailer into an easel-backed display. This allowed Toyota to have this piece on display at dealerships nationwide to continuously inspire and motivate dealers.
We designed and produced this dosing chart for Amgen. They used it to educate physicians on dosing and key information about their Vectibix® prescription medication. Each side of the chart features a pull tab. When you pull the tab, a panel slides out and locks to reveal important information about the subject featured on each side of the chart. The double-sided chart included 4 slide-lock panels altogether making this design optimal for keeping information organized and safely contained in one place.
FYidoctors is Canada’s largest eye care provider. They used our Magic Window design to demonstrate the importance of surrounding yourself with the right teammates especially when it comes to providing by the best eyecare. The cover of the mailer magically transforms from an image of one hockey player to an image of 5 when you pull out the tab. The inside of the self-mailer featured bold testimonial callouts.
Symantec used this webkey mailer to deliver information about its Norton protection seal product to prospective customers. The objective of the campaign was to demonstrate how featuring the seal on e-commerce websites can potentially increase checkout sales and retention rates. The solution they chose was the 4-Pull Telescoping folder. The last panel of the direct mailer featured a paper webkey, die-cut in the shape of a shopping cart, that was directly embedded on the panel. By inserting the webkey in their USB drive, users could experience a demonstration of the product while becoming eligible for a free Fit Bit!
BMW used the 4 Cube Pop Up mailer to invite MINI owners to explore their end of lease options. When recipients open up the mailer, 4 cubes immediately pop up and spring out from the inside with each cube representing each of the 4 different options. The inside of the mailer also reiterated the options with a unique URL where MINI owners could learn more.
Dow AgroSciences used our automated triple Spinner self mailer to promote its Arylex weed control line. When you pull up the panel of the self-mailer the 3 die-cut images in the center automatically spin to reveal 3 different images while the mailer triples in size providing ample room for additional information about the products.
