FedEx used this mailer to promote its’ freight services to businesses. The mailer shipped flat. When you opened it up, a dimensional paper box immediately popped up in the center. The bottom of the mailer also featured a tear off BRC that businesses could mail in to receive more information and claim a free gift.
Nycomed, at the time, utilized the Slide Lock design to inform physicians about its Tecta medication, targeting GERD symptoms both at night and during the day. The front cover featured a partial image of a sleep mask and as the internal panel is pulled, it slides and locks, revealing an image of sunglasses. This clever transition reinforced Tecta’s round-the-clock effectiveness.
Eli Lilly and Company chose the exploding page design to send educational material about its JARDIANCE® medication to physicians. The mailer was also used to highlight key milestones of the medication in Canada. When you open up the mailer, it triples in size which allowed ample space for imagery and key information about the medication.
University of Windsor used the Pinwheel Page Twist design to increase acceptance rates by getting accepted students excited about joining their school. The center of the mailer featured a QR code that launched a YouTube video highlighting testimonials from current students. The back of the mailer encouraged students to share their excitement on social media.
This is what happens when elegance meets luxury. Lancôme Canada & information packaging decided to create a simple but luxurious box featuring their iconic mascaras. The box featured a tray that slides out as you pull on the elegant ribbon that is affixed to the side.
Väderstad used the Exploding Page direct mail design to deliver a special 10% offer to customers. The self-mailer quadrupled in size as you opened it up to reveal information about the special offer as well as bold imagery throughout. out the tab, the image of the rake extends and locks while information about the product is revealed on the panel. This solution is good for quick turn around for larger quantities.
Sumitomo Pharma America, Inc. used this self-mailer to invite physicians to an interactive tour of KYNMOBI®. The design they chose was the changing picture. The image on the cover automatically transforms as you pull on the tab while the cover and the inside both featured a QR code that launched the interactive tour.
BASF leveraged the automated Slide Lock design to showcase a comparison of Provysol® with other fungicides. The cover posed the question, “What does the data say about Provysol® fungicide for chickpeas?” Pulling the tab revealed statistical data next to each product name. Inside, a detailed chart highlighted Provysol’s performance against competing brands. On the back, a QR code was provided for recipients to access additional information.
Verity Pharmaceuticals utilized the innovative Changing Picture design to communicate with physicians regarding its TRELSTAR® medication. The mailer’s cover showcased a Tyrannosaurus Rex with the headline “T Wrecks,” playing off the campaign’s theme of the detrimental effects of high testosterone (T) levels and the importance of maintaining low T in patients with prostate cancer. By pulling a tab, the image transformed the play on words and visual metaphor into a clinical recommendation, creating a dynamic visual experience. Inside, the mailer included a pocket with Prescribing Information and a QR code, which directed recipients to a custom landing page designed specifically for the campaign.
The COPD & Asthma Network of Alberta used this EZ-Up Display to introduce physicians to the ACT program, an action plan designed for patients with chronic obstructive pulmonary disease (COPD). The display ships flat but easily pops up into shape by pressing down on the center. The display featured a pocket for carrying informational patient brochures and a spiral-ring informational booklet attached to the display.