BASF leveraged the automated Slide Lock design to showcase a comparison of Provysol® with other fungicides. The cover posed the question, “What does the data say about Provysol® fungicide for chickpeas?” Pulling the tab revealed statistical data next to each product name. Inside, a detailed chart highlighted Provysol’s performance against competing brands. On the back, a QR code was provided for recipients to access additional information.
Verity Pharmaceuticals utilized the innovative Changing Picture design to communicate with physicians regarding its TRELSTAR® medication. The mailer’s cover showcased a Tyrannosaurus Rex with the headline “T Wrecks,” playing off the campaign’s theme of the detrimental effects of high testosterone (T) levels and the importance of maintaining low T in patients with prostate cancer. By pulling a tab, the image transformed the play on words and visual metaphor into a clinical recommendation, creating a dynamic visual experience. Inside, the mailer included a pocket with Prescribing Information and a QR code, which directed recipients to a custom landing page designed specifically for the campaign.
The COPD & Asthma Network of Alberta used this EZ-Up Display to introduce physicians to the ACT program, an action plan designed for patients with chronic obstructive pulmonary disease (COPD). The display ships flat but easily pops up into shape by pressing down on the center. The display featured a pocket for carrying informational patient brochures and a spiral-ring informational booklet attached to the display.
Nationwide CareMatters Pie Box Nationwide Insurance used this pie box mailer to deliver information about CareMatters, its long-term care product, to agents nationwide. The outside of the box featured a partial mylar window that allowed recipients to get a sneak peek inside the box. In this case, a piece of the pie. Inside the box… Read more »
Dow AgroSciences used this creative pop-up mailer to promote their Go4Arylex giveaway. The mailer shipped flat, but when you opened it up, the inside popped up to display an image of a John Deere product, complete with die-cut wheels! The inside of the envelope sleeve featured imagery and information on how to enter the giveaway.
This booklet was designed to educate patients about Hereditary Angio Edema (HAE). The cover of the booklet featured the changing picture mechanism allowing the image to automatically transform while the tab slides and locks with the caption “Activate Your HAE Journey.” The booklet included several sections organized by individual tabs. As you open up each tab there is a comprehensive 2 page spread with information about different HAE topics such as diagnosis, triggers, treatment and resources.
Yves Saint Laurent leveraged this elegant packaging to debut its latest Candy Glaze Gloss Stick to beauty influencers. Within the box, nestled the lip product, celebrated for its unique combination of glossy shine and balm-like nourishment. The box’s lid also encouraged influencers to experience the new lip sensation and join the campaign’s movement, using the hashtag #bloss to share their experiences on social media.
RXR Realty chose the Telescoping design to introduce investors and potential tenants to 75 Rockefeller Plaza in New York City. The mailer features 4 panels that pull up one at a time to reveal this beautiful skyscraper.
Information Packaging was tasked by Glacier FarmMedia to create a perf and build magazine insert for the launch of the John Deere 9RX tractor. Using a few photos for reference, we structurally designed a die cut insert that, when assembled, formed a miniature version of the tractor. These inserts were bound into “Successful Farming” in the US and as a blow in insert for “The Western Producer” in Canada.
J & J engaged Information Packaging to help develop this NicoDerm / Nicorette kit as an introduction to its smoking cessation products. The inside of the kit featured information on the benefits of combination therapy along with product details. The right-hand sleeve featured several wells that carried each of the different products.