Kraft used this promotional kit to deliver samples of new product items to grocery chains nationwide. The lid featured a caption that invited recipients to “Unlock Bold Flavours.” The inside of the box featured 3 samples of its newest macaroni and cheese flavors. The lid featured a magnetic closure that allowed the kit to seal itself.
Boehringer Ingelheim used this self-mailer to send information about its complimentary testing program and instructions on how to sign up for the test. The design they used was our Spinner. When you pull out the tab, the copy in the semi-circle automatically spins to reveal a different image. Simultaneously, a panel extends to the right while 3 additional panels unfold and reveal. The last panel carried a pocket which held information about the Equuleus constellation and a unique URL where recipients could sign up for the test.
Shell’s positive partnership with the AIR MILES® Brand helps encourage drivers to fuel up at their gas stations.
Unified Communications, formerly Siemens Enterprise Communications, used this video sales aid to announce their new name and to communicate information about their mission to unify multiple networks, devices and applications into one engaging, easy-to-use experience.
Communications provider, SaskTel, used this unique mailer to promote the cost-effectiveness of their bundle offering to potential customers. The outside of the mailer is designed to mimic the look of a leather wallet. When you open it up, cost benefits information immediately pops up and out of the wallet compartment while the rest of the “wallet” provides additional information on SaskTel’s products and services.
Ford used this mailer to introduce the new self-parking feature of its Ford Focus vehicle. When you open the mailer, the cutout image of the Ford Focus vehicle displayed on the cover automatically backs up and into a parking space. This design allowed Ford to bring its message to life in an impactful and memorable way!
This Extendo® for Dow AgroSciences was used to inform customers of the benefits of their nitrogen stabilizer products. The self-mailer immediately extends and expands to 3 times its original size when you pull out the tabbed panel. The motion of this design lent itself perfectly to the messaging that Dow AgroSciences was communicating by featuring an arrow pointing upward on the top panel with statistics about elements that will increase with these products while the bottom panel featured an arrow pointing downward with statistics about the negative elements that would decrease with their products.
Biogen used our Extendo® Reveal direct mail design to deliver information about its FAMPYRA® medication indicated for the improvement of walking in adult patients with multiple sclerosis with walking disability. When you pull out the right-hand panel, an additional panel immediately slides out from the left while the image featured in the die-cut window transforms to reveal a graph along with important information about the medication. The self-mailer shipped flat but offered Biogen plenty of real estate for imagery and copy with its’ double panels while delivering impact.
HomeWorks Energy was looking to educate consumers on the areas of their home that lose heat and are inefficient, while demonstrating how they can help them save electricity and heating costs. HomeWorks turned to our US partners, Structural Graphics.
ATB Financial used this luxury packaging to deliver its top-of-the-line metal credit card to VIP customers. A special card deserves a special place!