Porsche used this pop-up to introduce prospective customers to 3 new vehicles. When you slide out the panel of this self-mailer, the panel locks into place to deliver the caption, “Reinvention isn’t always necessary.” When you pull down on the panel, 3 vehicles are displayed front and centre. The centre panel was used to display the letter and special offer while the bottom panel featured a BRC for customers to verify their contact information and vehicle preference.
In keeping with the holiday spirit of giving, Brightworks supported “Right to Play”, which is an organization dedicating their efforts that use sport and play to educate and empower children and youth to overcome the efforts of poverty, conflict, and disease in disadvantaged communities. They used the Spinner direct mail design to wish clients a happy holiday season and to build awareness of this cause. When you open up the mailer, a die-cut ornament spins multiple times. The paper ornament featured a QR code that recipients could scan to be taken to a unique URL where they could learn more about this important cause
Reval was looking to drive conference attendees to their booth to learn more about their latest offering. Reval participates in many industry events to provide education and speak on the latest trends in financial services. Their goal was to introduce their anticipated new all-in-one Software-as-a-Service and demonstrate its strengths to CFOs and treasurers at a trade show. Because of this hard-to-reach audience, Reval knew they needed something compelling enough to drive prospects to their booth at the trade show.
International medical cannabis company, Spectrum Therapeutics, used this sales kit to deliver information about its line of products. The cover of this seamlessly simple box featured a die cut reveal mechanism. As you pull out the tab, each of the die-cut shapes on the cover automatically transform to Spectrum’s brand colors. The inside featured a well with a paper lifter for ease of access to the printed contents.
The Canadian Automobile Association (CAA) used the Slide Reveal direct mail design to promote their organization and encourage other consumers to join. The cover of the mailer featured an image representing the number of members. When you pull down on the tab, the image automatically transforms to display the words “Members Matter.”
Want to make page turning interesting and memorable. Here’s one way. Nuclear Waste Management Organization (NWMO) used this Flipbook brochure to inform consumers about this very important non-profit organization. When you pull on the tab inside the brochure, the pages automatically flip in succession with each page revealing different facts and information about NWMO. The pull-tab panel featured information on the different ways to get in touch with NWMO.
Toyota Financial Services used the Extendo® to help launch their national F&I invitational incentive program for dealerships nationwide. The piece ships flat but automatically expands to deliver imagery and information as you pull out the panel on the right hand-side. The inside of the mailer featured an additional panel that could easily be pulled down to transform the mailer into an easel-backed display. This allowed Toyota to have this piece on display at dealerships nationwide to continuously inspire and motivate dealers.
We designed and produced this dosing chart for Amgen. They used it to educate physicians on dosing and key information about their Vectibix® prescription medication. Each side of the chart features a pull tab. When you pull the tab, a panel slides out and locks to reveal important information about the subject featured on each side of the chart. The double-sided chart included 4 slide-lock panels altogether making this design optimal for keeping information organized and safely contained in one place.
FYidoctors is Canada’s largest eye care provider. They used our Magic Window design to demonstrate the importance of surrounding yourself with the right teammates especially when it comes to providing by the best eyecare. The cover of the mailer magically transforms from an image of one hockey player to an image of 5 when you pull out the tab. The inside of the self-mailer featured bold testimonial callouts.
Symantec used this webkey mailer to deliver information about its Norton protection seal product to prospective customers. The objective of the campaign was to demonstrate how featuring the seal on e-commerce websites can potentially increase checkout sales and retention rates. The solution they chose was the 4-Pull Telescoping folder. The last panel of the direct mailer featured a paper webkey, die-cut in the shape of a shopping cart, that was directly embedded on the panel. By inserting the webkey in their USB drive, users could experience a demonstration of the product while becoming eligible for a free Fit Bit!