We designed and produced this dosing chart for Amgen. They used it to educate physicians on dosing and key information about their Vectibix® prescription medication. Each side of the chart features a pull tab. When you pull the tab, a panel slides out and locks to reveal important information about the subject featured on each side of the chart. The double-sided chart included 4 slide-lock panels altogether making this design optimal for keeping information organized and safely contained in one place.
FYidoctors is Canada’s largest eye care provider. They used our Magic Window design to demonstrate the importance of surrounding yourself with the right teammates especially when it comes to providing by the best eyecare. The cover of the mailer magically transforms from an image of one hockey player to an image of 5 when you pull out the tab. The inside of the self-mailer featured bold testimonial callouts.
Symantec used this webkey mailer to deliver information about its Norton protection seal product to prospective customers. The objective of the campaign was to demonstrate how featuring the seal on e-commerce websites can potentially increase checkout sales and retention rates. The solution they chose was the 4-Pull Telescoping folder. The last panel of the direct mailer featured a paper webkey, die-cut in the shape of a shopping cart, that was directly embedded on the panel. By inserting the webkey in their USB drive, users could experience a demonstration of the product while becoming eligible for a free Fit Bit!
BMW used the 4 Cube Pop Up mailer to invite MINI owners to explore their end of lease options. When recipients open up the mailer, 4 cubes immediately pop up and spring out from the inside with each cube representing each of the 4 different options. The inside of the mailer also reiterated the options with a unique URL where MINI owners could learn more.
Dow AgroSciences used our automated triple Spinner self mailer to promote its Arylex weed control line. When you pull up the panel of the self-mailer the 3 die-cut images in the center automatically spin to reveal 3 different images while the mailer triples in size providing ample room for additional information about the products.
Kraft used this promotional kit to deliver samples of new product items to grocery chains nationwide. The lid featured a caption that invited recipients to “Unlock Bold Flavours.” The inside of the box featured 3 samples of its newest macaroni and cheese flavors. The lid featured a magnetic closure that allowed the kit to seal itself.
Boehringer Ingelheim used this self-mailer to send information about its complimentary testing program and instructions on how to sign up for the test. The design they used was our Spinner. When you pull out the tab, the copy in the semi-circle automatically spins to reveal a different image. Simultaneously, a panel extends to the right while 3 additional panels unfold and reveal. The last panel carried a pocket which held information about the Equuleus constellation and a unique URL where recipients could sign up for the test.
Shell’s positive partnership with the AIR MILES® Brand helps encourage drivers to fuel up at their gas stations.
Unified Communications, formerly Siemens Enterprise Communications, used this video sales aid to announce their new name and to communicate information about their mission to unify multiple networks, devices and applications into one engaging, easy-to-use experience.
Communications provider, SaskTel, used this unique mailer to promote the cost-effectiveness of their bundle offering to potential customers. The outside of the mailer is designed to mimic the look of a leather wallet. When you open it up, cost benefits information immediately pops up and out of the wallet compartment while the rest of the “wallet” provides additional information on SaskTel’s products and services.
