Project

University of Windsor Acceptance Mailer

University of Windsor Recruitment Mailer

University of Windsor used the Pinwheel Page Twist design to increase acceptance rates by getting accepted students excited about joining their school. The center of the mailer featured a QR code that launched a YouTube video highlighting testimonials from current students. The back of the mailer encouraged students to share their excitement on social media.

Project

Alpine Lager Telescoping Mailer

Moosehead Breweries used our telescoping design to introduce the new packaging of its’ classic Alpine Lager brand. The self mailer looks like an ordinary mailer on the outside but as you pull up on the tab, each panel expands and locks while an image of the new beer bottle builds with each pull and the final image is revealed at the end. Nothing ordinary about it!

Project

Lancôme Mascara Box

ysl candy glaze lip gloss box

This is what happens when elegance meets luxury. Lancôme Canada & information packaging decided to create a simple but luxurious box featuring their iconic mascaras. The box featured a tray that slides out as you pull on the elegant ribbon that is affixed to the side.

Project

BASF QR Code Mailer

BASF QR Code Mailer

BASF leveraged the automated Slide Lock design to showcase a comparison of Provysol® with other fungicides. The cover posed the question, “What does the data say about Provysol® fungicide for chickpeas?” Pulling the tab revealed statistical data next to each product name. Inside, a detailed chart highlighted Provysol’s performance against competing brands. On the back, a QR code was provided for recipients to access additional information.

Project

TRELSTAR® Changing Picture Mailer

trelstar QR Code Mailer Information Packaging

Verity Pharmaceuticals utilized the innovative Changing Picture design to communicate with physicians regarding its TRELSTAR® medication. The mailer’s cover showcased a Tyrannosaurus Rex with the headline “T Wrecks,” playing off the campaign’s theme of the detrimental effects of high testosterone (T) levels and the importance of maintaining low T in patients with prostate cancer. By pulling a tab, the image transformed the play on words and visual metaphor into a clinical recommendation, creating a dynamic visual experience. Inside, the mailer included a pocket with Prescribing Information and a QR code, which directed recipients to a custom landing page designed specifically for the campaign.

Project

COPD Display

The COPD & Asthma Network of Alberta used this EZ-Up Display to introduce physicians to the ACT program, an action plan designed for patients with chronic obstructive pulmonary disease (COPD). The display ships flat but easily pops up into shape by pressing down on the center. The display featured a pocket for carrying informational patient brochures and a spiral-ring informational booklet attached to the display.

Project

Nationwide CareMatters Pie Box

Nationwide CareMatters Pie Box Nationwide Insurance used this pie box mailer to deliver information about CareMatters, its long-term care product, to agents nationwide. The outside of the box featured a partial mylar window that allowed recipients to get a sneak peek inside the box. In this case, a piece of the pie. Inside the box… Read more »

Project

John Deere Build Your Own Tractor

John deere build your own tractor

Information Packaging was tasked by Glacier FarmMedia to create a perf and build magazine insert for the launch of the John Deere 9RX tractor. Using a few photos for reference, we structurally designed a die cut insert that, when assembled, formed a miniature version of the tractor. These inserts were bound into “Successful Farming” in the US and as a blow in insert for “The Western Producer” in Canada.

Project

Fycompa® Video Mailer

Eisai R&DManagement Co. used this video mailer to educate physicians about Fycompa®. The inside of the mailer featured a screen with 6 different buttons underneath it.

Project

Canada Post IGNITE Post-Show Mailer

Canada Post used this mailer to thank customers for attending their IGNITE marketing conference. The design they used for this self-mailer was the automated Telescope. As you pull out the inside of the mailer, two hidden panels automatically emerge from the inside. The inside also featured a QR code that allowed recipients to experience the event online all over again.