Canada Post harnessed the power of Augmented Reality to convey the powerful results of direct mail. The mailer was sent to participants of Canada Posts’s “Secrets of Direct Mail” webinar. The design they chose was the Slide Reveal. Just as the name implies, 2 panels slide out and lock in opposite directions to reveal the contents on the inside. In this example, the center panel unfolded to reveal an image of a stage with seating imagery on the bottom panel. The recipients were asked to scan the code on the stage and then point their phone camera to the stage to watch a video on Absolut Vodka’s record-breaking 70% increase in sales as a result of a direct mail campaign. The inclusion of Augmented Reality allowed the video to play within the imagery of the stage mimicking an actual live presentation.
Ontario One Call is a not-for-profit organization in the province of Ontario, Canada, that provides a service for homeowners, contractors, and excavators to request the location of underground utility lines before digging or excavating.
adHome Creative engaged Information Packaging for the Magic X-Ray Viewer direct mail design to demonstrate the effectiveness of their clients services while engaging the recipient. The inside of the mailer featured a paper X-Ray affixed to a mylar window with an image of grass. As you slide the viewer around the mylar window the benefits of Ontario One Call’s services magically appear below the surface of the mylar window.
Sephora used this promotional product kit to encourage influencers to unbox and learn more about their skincare solutions for dryness, dullness and wrinkles. The individual kits were contained in a slipcase for storage and easy access and dedicated to a different skin condition containing recommended product solutions.
Vertex Pharmaceuticals used this dynamic mailer to send information about its free, user-friendly mobile app for personalized cystic fibrosis treatment reminders. When you open up the mailer and pull down on the tab, the pages on the inside immediately flip up to highlights the features and benefits of this important app. The pull tab at the bottom included information on where to download the app.
This resource kit for Novo Nordisk Canada was used as a comprehensive resource guide for physicians to help accurately screen and treat obesity. The inside of the kit included information on evidence-based treatment as well as informational sheets about best weight, movement, healthy eating, understanding appetite and obesity science.
Bayer created a dynamic staged-pop mailer to showcase its DEKALB® seed product while delivering a memorable experience. The mailer’s cover grabbed attention with a bold graphic, setting the stage for its unique interactive element. Upon opening, the seemingly flat mailer instantly popped up to emphasize DEKALB’s standout advantages. To further engage recipients, the mailer included a QR code, offering a convenient way to explore how DEKALB’s soybeans deliver “the extra bushel” through an informative digital experience. This blend of tactile design and technology created a powerful tool for educating and exciting customers.
BASF used our staged mailer design to promote 2 of their pigweed prevention products. The cover of the mailer features 3 die-cut images of fields. As you pull down on the bottom panel, the mailer opens up to reveal staged pop up images of pigweed to depict what could happen if fields are not treated for these invasive plants. The back of the mailer features a QR code that leads recipients to a unique URL where they could learn more about the products.
La Roche-Posay is the number 1 dermocosmetic brand worldwide and they used this kit to send samples of its “life-changing” skincare line to key beauty influencers. The cover on the box featured La Roche-Posay’s #skinismorethanskin hashtag to encourage influencers to join in on the conversation. The inside of the kit held various samples of the product line with each in its own well. Posts from key influencers related to each product were featured behind each product. The lid also included internal magnets that allowed the lid to stay securely shut.
Metrolinx used the Slide Reveal card holder design to deliver their contactless Presto card to customers. The inside of the holder featured information about the program on the top panel. When you pull down on the tab, the panel locks in place while the card is delivered to the recipient.
Canadian fast-fashion brand Ardene partnered with renowned brand KENDALL & KYLIE for an exclusive capsule collection. In order to build hype around this exciting launch, Information Packaging helped develop a sleek and elegant video box to showcase a clip from the brand and commodities from the collection.
