The Innisfree Unboxing Experience

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PürGrains Influencer Kit

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JOHN DEERE MAGAZINE INSERT

JOHN DEERE SEE AND SPRAY INSERT

Interactive Direct Mail

Interactive Direct Mail

JANSSEN CENTRe POP DISPLAY

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If you can imagine it, we can help you create it^™

We are the Canadian leaders in the design and production of high-impact dimensional direct mail, promotional and luxury packaging, sales collateral, video in print and influencer marketing solutions. For over thirty years our proven designs have been used by marketers to successfully break through the clutter, grab attention and generate soaring response rates. This site offers you hundreds of design ideas to achieve your next success story.

Featured Projects

Procter & Gamble Telescoping Mailer

Direct Mail, Pharmaceutical Solutions

Lever 2000 Breezer Fan Card™ with Coupon

Direct Mail, Specialty and Promotion

John Deere See & Spray™ Magazine Insert

Agricultural Solutions, Specialty and Promotion

iT Cosmetics “Bye Bye” Dual Launch Influencer Kit

Presentation & Sales Kits, Specialty and Promotion, VIP & Influencer Kits

HomeWorks Energy Pop Up Mailer

GLG Communications Spinner Christmas Card

Direct Mail, Holiday Cards

Biocryst® Pill-Shaped Slider

Direct Mail, Pharmaceutical Solutions, Presentation & Sales Kits

Bayer Crop Science Huskie™ PRE Diamond Display

Agricultural Solutions, Presentation & Sales Kits, Specialty and Promotion

Project Gallery

Featured Stories

Industry news and updates.

Direct Mail / September 15, 2025

The Direct Mail Success Formula: 7 Steps to Better Campaigns

Direct Mail / August 8, 2025

The Impact of the Exploding Page Mailer

Design Principles Direct Mail Packaging / April 9, 2025

Behind the Scenes: The Journey of Your Unique Direct Mail and Packaging Project

Let’s work together

We’d love to hear from you. If you can imagine it, we can help you create it.

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Follow us on Instagram to see some of our latest projects.

Dow AgroSciences used our automated triple Spinner

Dow AgroSciences used our automated triple Spinner self mailer to promote its Arylex weed control line. When you pull up the panel of the self-mailer the 3 die-cut images in the center automatically spin to reveal 3 different images while the mailer triples in size providing ample room for additional information about the products.

#agriculturalmarketing #print #design

Talk about maximizing real estate! RXR Realty used

Talk about maximizing real estate! RXR Realty used every inch of this telescoping mailer to showcase 75 Rockefeller Plaza. Each pull reveals more of the landmark skyscraper, building anticipation with every panel.

See it here: https://informationpackaging.ca/projects/rockefeller-plaza-telescoping-mailer/

When people think of “high-impact” print, thei

When people think of “high-impact” print, their minds often go straight to bulky, dimensional formats. But dimensional comes in many forms, and it doesn’t always mean big, heavy, or complex.

At our Company, we define high-impact print as any design that leaves a lasting impression and adds a sense of dimensionality, even if it ships flat or tucks neatly into an envelope. The Exploding Page direct mail format is the perfect example.

At first glance, it appears simple and flat. But open it, and the magic happens when the piece unfolds to expand its original size, creating a dramatic “wow” moment for the recipient. It’s an experience that turns a routine interaction into something memorable.

Why We ❤️ the Exploding Page Mailer

The appeal goes beyond its visual surprise. The format offers:

👉 High impact at a lower cost – It ships flat, making it more economical than bulkier dimensional pieces.

👉Ample real estate for storytelling – Once expanded, the mailer offers a large canvas for messaging, visuals, and calls-to-action.

👉Versatility – It works across industries, from agriculture to higher education to healthcare.

Take a look at some creative ways brands have used it to drive results at the link in bio!

#directmail #directmaildesign #print #creativeprint #printsolutions #printdesign

PürGrains introduced its new line of single-serve

What's inside this bold @kraftheinz Box? Kraft u

What's inside this bold @kraftheinz Box?

Kraft used this influencer kit to deliver samples of new product items. The lid featured a caption that invited recipients to “Unlock Bold Flavours.” The inside of the box featured 3 samples of its newest macaroni and cheese flavors. The lid also featured a magnetic closure that allowed the kit to seal itself.

See more influencer kits like this on our website (link in bio)

#influencerpackaging #vippackaging #unboxing

Canada Post “Sheds a Light” on Opportunity 🔦

For today’s tribute to Throwback Thursday, we bring you @canadapostagram 's “Shed a Light” campaign which targeted U.S. ad agencies with a memorable direct mailer: a custom wooden box engraved with “Shed Light on a Bright International Market.” Inside was a mini flashlight and insights on Canada’s marketing potential—plus a chance to win a trip across the country. A smart, creative push to show why Canada belongs in your clients’ strategy.

See it here 👉https://informationpackaging.ca/projects/canada-post-shed-a-light-campaign/

#postal #directmail #directmailcampaign #print

We created this interactive magazine insert to sho

We created this interactive magazine insert to showcase @johndeere's See & Spray™ Ultimate technology, which uses computer vision and machine learning to precisely target weeds in crops like corn, soybeans, and cotton. By spraying only where needed, the system significantly reduces herbicide use per acre. The insert featured special decoder glasses that revealed hidden content, making the ad come to life in a memorable, hands-on way. A QR code linked readers to a YouTube video for a deeper dive into how the technology works in the field.

#magazineinsert #agriculturalmarketing #print #interactiveprint

Shoppers Drug Mart used the classic Centre-Pop des

Shoppers Drug Mart used the classic Centre-Pop design for a cross promotion for Alcon’s OPTI-FREE® contact lens solution. The mailer was used to deliver information about the benefits of Opti-Free’s HydraGlyde® for all-day comfort as well as to deliver a special coupon offer. The self-mailer shipped flat but then immediately popped up while the centre revealed the special offer as well as additional product information.

See more of our Special and Promotional work 👉 https://informationpackaging.ca/print-products/specialty-promotion/

#pointofpurchase #print #promotional #retail

@itcosmeticsca recently said "bye bye" to boring i

@itcosmeticsca recently said "bye bye" to boring influencer packaging. 👋 👋

To amplify the reach of its cult-favorite beauty products, iT Cosmetics launched a beautifully designed influencer mailer featuring two hero products: Bye Bye Dark Spots and Bye Bye Under Eye. This sleek, fold-out package highlighted the unique benefits of each product. Bold swatches and a structured interior showcased each sample with sophistication and clarity. The mailer was sent to influencers across the country to drive buzz, generate authentic reviews, and support product awareness through hands-on trial.

See it here: https://informationpackaging.ca/projects/it-cosmetics-bye-bye-dual-launch-influencer-kit/

#byebyeboring #influencerpackaging #cosmeticspackaging #influencermarketing

Just as the name suggests, the Crack-Apart design

Just as the name suggests, the Crack-Apart design literally “breaks apart” one side at a time to reveal your message inside. This fully automated format is machinable, making it ideal for direct mail campaigns that require speed and volume.

Perfect for gift cards, invitations, event marketing, trade shows, and contests, the Crack-Apart mailer is not only interactive and engaging—it’s also cost-effective. An added bonus: the design can be PMC Die Cut into virtually any shape, making it even more eye-catching and unique.

Whether you’re sending coupons, personalized messages, or promotional materials, this format is a versatile tool that stands out. Its automation compatibility makes it an excellent choice for high-volume, quick-turn production runs.

See it here https://informationpackaging.ca/projects/the-crack-apart-design/

#directmail #directmaildesign #crackitopen

Looking to make the ultimate first impression? The

Everyone knows we create high-impact, show-stoppin

Everyone knows we create high-impact, show-stopping direct mail, but did you know our printed pieces have a range of uses beyond just the mailbox? Take this Centre-Pop door hanger we designed for Conagra Brands Healthy Choice, for example.

Used as part of a hotel promotional campaign, Healthy Choice leveraged this dynamic Centre-Pop piece to drive recipients to their Facebook page, aiming to increase “likes” and distribute two valuable coupons. They chose this design because of its eye-catching appeal—something that would entice hotel guests to keep it on their counters long after they received it.
One panel of the piece housed the coupons, while the other featured a calendar that matched the "activities" that popped open when prompted. The reverse side carried a clear call to action, directing the consumer to visit Facebook and “like” the Healthy Choice Pledge. The door hanger also had a perforated hook, designed for easy removal after distribution.

The results? This campaign delivered an incredible 136,000 Facebook Likes, and 34% of the coupons were redeemed, nearly double the average coupon redemption rate of 19%! That’s the power of high-impact print that does much more than just catch attention—it drives action!

Learn more here: https://informationpackaging.ca/projects/healthy-choice-centre-pop-door-hanger/

#directmail #promotionalprint #doorhanger #socialmediaengagement

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