We recently stumbled across this article by the USPS that summarizes some recent statistics that support the effectiveness and relevancy of direct mail with millennials. Some key findings from the article and these studies is below.
It’s never too early to plan out your holiday marketing strategy. Start thinking about how you will keep your brand and products top-of-mind during the busy holiday season and how you can deliver that special holiday promotion to your consumers.
Remember when we all thought QR Codes were a fad and would soon be a thing of the past? How things have changed. They are everywhere! Direct mail, walls, signs, flyers, packaging and more. A recent survey by Statista found that 32% of respondents had scanned a QR code in one week! The same survey found that an estimated 11 Million households were forecast to have scanned a QR Code in 2020. This would have meant an increase from an estimated 9.76 Million scans in 2018, and that was pre-pandemic.