To increase awareness of a new peanut butter campaign, Kraft reached out to Middle Child, the agency leading their PR and influencer strategy, to design a unique influencer box promoting this campaign. We worked with Middle Child on the structure and design of this double drawer rigid box used to highlight the empty and full jars of Kraft Peanut Butter.
Shoppers Drug Mart used the classic Centre-Pop design for a cross promotion for Alcon’s OPTI-FREE® contact lens solution. The mailer was used to deliver information about the benefits of Opti-Free’s HydraGlyde® for all-day comfort as well as to deliver a special coupon offer. The self-mailer shipped flat but then immediately popped up while the centre revealed the special offer as well as additional product information.
GLG Communications chose our spinner design as their holiday card last year. The card featured a captivating multi-layered die-cut star at its center that twirls when opened, while the back of the card featured an image of multiple champagne glasses raising a toast to the holiday season and the upcoming new year. This piece was also the recipient of the esteemed RX Award in the “best postcard mailer, 3-D mailer, dimensional mailer, premiums” category!
Introducing the Break-Apart design from Information Packaging! Just as the name implies, this design literally “breaks apart” one side at a time to reveal your messaging on the inside. This fully automated design can be mailed out as machinable mail while the design is great for gift cards, invitations, event marketing, trade shows and contests. A bonus feature is the ability of the Break-Apart to be PMC Die Cut into any shape. This unique marketing solution is interactive, engaging, and cost-effective!
The Liebherr Group understands that the holiday season is a time for “pushing the envelope” and going above and beyond. This is precisely why they selected a remarkable holiday card gift box to extend warm wishes to their valued customers. The box, initially shipped flat, ingeniously unfolds to reveal an array of intricately designed, holiday-inspired die-cuts at its center. Liebherr leveraged one end of the gift box to convey their heartfelt holiday message to their cherished customers.
This is what happens when elegance meets luxury. Lancôme Canada & information packaging decided to create a simple but luxurious box featuring their iconic mascaras. The box featured a tray that slides out as you pull on the elegant ribbon that is affixed to the side.
This booklet was designed to educate patients about Hereditary Angio Edema (HAE). The cover of the booklet featured the changing picture mechanism allowing the image to automatically transform while the tab slides and locks with the caption “Activate Your HAE Journey.” The booklet included several sections organized by individual tabs. As you open up each tab there is a comprehensive 2 page spread with information about different HAE topics such as diagnosis, triggers, treatment and resources.
Abbott Laboratories used the Telescopic Kit folder to send information about the Optical Coherence Tomography (OCT) Impact Program to participating physicians. The inside of the kit featured a panel that slid out and unfolded while one pocket carried a reference card and study highlights and the other pocket held a worksheet tearpad. The panel locked in place to ensure that all the contents were contained inside the reference guide.
Yves Saint Laurent leveraged this elegant packaging to debut its latest Candy Glaze Gloss Stick to beauty influencers. Within the box, nestled the lip product, celebrated for its unique combination of glossy shine and balm-like nourishment. The box’s lid also encouraged influencers to experience the new lip sensation and join the campaign’s movement, using the hashtag #bloss to share their experiences on social media.
RXR Realty chose the Telescoping design to introduce investors and potential tenants to 75 Rockefeller Plaza in New York City. The mailer features 4 panels that pull up one at a time to reveal this beautiful skyscraper.