Eli Lilly and Company chose the exploding page design to send educational material about its JARDIANCE® medication to physicians. The mailer was also used to highlight key milestones of the medication in Canada. When you open up the mailer, it triples in size which allowed ample space for imagery and key information about the medication.
University of Windsor used the Pinwheel Page Twist design to increase acceptance rates by getting accepted students excited about joining their school. The center of the mailer featured a QR code that launched a YouTube video highlighting testimonials from current students. The back of the mailer encouraged students to share their excitement on social media.
BASF leveraged the automated Slide Lock design to showcase a comparison of Provysol® with other fungicides. The cover posed the question, “What does the data say about Provysol® fungicide for chickpeas?” Pulling the tab revealed statistical data next to each product name. Inside, a detailed chart highlighted Provysol’s performance against competing brands. On the back, a QR code was provided for recipients to access additional information.
Verity Pharmaceuticals utilized the innovative Changing Picture design to communicate with physicians regarding its TRELSTAR® medication. The mailer’s cover showcased a Tyrannosaurus Rex with the headline “T Wrecks,” playing off the campaign’s theme of the detrimental effects of high testosterone (T) levels and the importance of maintaining low T in patients with prostate cancer. By pulling a tab, the image transformed the play on words and visual metaphor into a clinical recommendation, creating a dynamic visual experience. Inside, the mailer included a pocket with Prescribing Information and a QR code, which directed recipients to a custom landing page designed specifically for the campaign.
The COPD & Asthma Network of Alberta used this EZ-Up Display to introduce physicians to the ACT program, an action plan designed for patients with chronic obstructive pulmonary disease (COPD). The display ships flat but easily pops up into shape by pressing down on the center. The display featured a pocket for carrying informational patient brochures and a spiral-ring informational booklet attached to the display.
Nationwide CareMatters Pie Box Nationwide Insurance used this pie box mailer to deliver information about CareMatters, its long-term care product, to agents nationwide. The outside of the box featured a partial mylar window that allowed recipients to get a sneak peek inside the box. In this case, a piece of the pie. Inside the box… Read more »
Information Packaging was tasked by Glacier FarmMedia to create a perf and build magazine insert for the launch of the John Deere 9RX tractor. Using a few photos for reference, we structurally designed a die cut insert that, when assembled, formed a miniature version of the tractor. These inserts were bound into “Successful Farming” in the US and as a blow in insert for “The Western Producer” in Canada.
Eisai R&DManagement Co. used this video mailer to educate physicians about Fycompa®. The inside of the mailer featured a screen with 6 different buttons underneath it.
Canada Post used this mailer to thank customers for attending their IGNITE marketing conference. The design they used for this self-mailer was the automated Telescope. As you pull out the inside of the mailer, two hidden panels automatically emerge from the inside. The inside also featured a QR code that allowed recipients to experience the event online all over again.
John Deere used this dymanic Extendo™ box mailer to deliver information about its “Big Parts” promises to customers. When you pull out the right-side panel, another panel immediately extends to the left while 2 elasticized cubes immediately pop up with each delivering a different promise.