Vertex Pharmaceuticals used this dynamic mailer to send information about its free, user-friendly mobile app for personalized cystic fibrosis treatment reminders. When you open up the mailer and pull down on the tab, the pages on the inside immediately flip up to highlights the features and benefits of this important app. The pull tab at the bottom included information on where to download the app.
Gilead Sciences used this display to educate patients on the differences between TRUVADA® and their newer medication DESCOVY®. The countertop display shipped flat but was easily assembled just by pressing down in the center. The display a sample of each pill enclosed inside a blister to demonstrate the size difference between the 2 pills.
This resource kit for Novo Nordisk Canada was used as a comprehensive resource guide for physicians to help accurately screen and treat obesity. The inside of the kit included information on evidence-based treatment as well as informational sheets about best weight, movement, healthy eating, understanding appetite and obesity science.
BASF used our staged mailer design to promote 2 of their pigweed prevention products. The cover of the mailer features 3 die-cut images of fields. As you pull down on the bottom panel, the mailer opens up to reveal staged pop up images of pigweed to depict what could happen if fields are not treated for these invasive plants. The back of the mailer features a QR code that leads recipients to a unique URL where they could learn more about the products.
La Roche-Posay is the number 1 dermocosmetic brand worldwide and they used this kit to send samples of its “life-changing” skincare line to key beauty influencers. The cover on the box featured La Roche-Posay’s #skinismorethanskin hashtag to encourage influencers to join in on the conversation. The inside of the kit held various samples of the product line with each in its own well. Posts from key influencers related to each product were featured behind each product. The lid also included internal magnets that allowed the lid to stay securely shut.
Canadian fast-fashion brand Ardene partnered with renowned brand KENDALL & KYLIE for an exclusive capsule collection. In order to build hype around this exciting launch, Information Packaging helped develop a sleek and elegant video box to showcase a clip from the brand and commodities from the collection.
We designed this demonstration kit for Amgen’s Repatha®. The kit was used to demonstrate Repatha’s injection options to physicians. The inside of the kit featured a sample unit contained inside a well with information about the medication while the hidden magnetic closure inside the lid allowed the contents to remain intact on the inside.
FedEx used this mailer to promote its’ freight services to businesses. The mailer shipped flat. When you opened it up, a dimensional paper box immediately popped up in the center. The bottom of the mailer also featured a tear off BRC that businesses could mail in to receive more information and claim a free gift.
Gerber used this sales aid to introduce its’ new EasyScoop plastic packaging to retailers. The inside of the sales aid featured a dimensional paper replica of the new packaging with an actual functioning paper lid. As you opened up the lid and pulled it up, an additional panel flipped open to reveal imagery of the new storage features of the packaging as well as an image of the new scoop.
Telus used this changing picture mailer to tout the benefits of its powerful cloud-based clinical management solution to physicians. The cover features the words “Do you manage your files online?” When you pull out the panel the words “Encourage your patients to do the same.” The inside of the mailer featured our vertical telescoping design with 3 panels that pull down and lock for additional messaging.