Middle Child engaged Information Packaging to support the development of an interactive influencer box, made to spark conversation over the age-old spoon versus fork debate. The package had two drawers, one of which was used to house a box of original KD with packaging that shows a fork serving the iconic noodles, and the other held a box of limited-edition Spoon KD — the same KD, now for Spoon Eaters.
J & J engaged Information Packaging to help develop this NicoDerm / Nicorette kit as an introduction to its smoking cessation products. The inside of the kit featured information on the benefits of combination therapy along with product details. The right-hand sleeve featured several wells that carried each of the different products.
Sephora used this promotional product kit to encourage influencers to unbox and learn more about their skincare solutions for dryness, dullness and wrinkles. The individual kits were contained in a slipcase for storage and easy access and dedicated to a different skin condition containing recommended product solutions.
Vertex Pharmaceuticals used this dynamic mailer to send information about its free, user-friendly mobile app for personalized cystic fibrosis treatment reminders. When you open up the mailer and pull down on the tab, the pages on the inside immediately flip up to highlights the features and benefits of this important app. The pull tab at the bottom included information on where to download the app.
Gilead Sciences used this display to educate patients on the differences between TRUVADA® and their newer medication DESCOVY®. The countertop display shipped flat but was easily assembled just by pressing down in the center. The display a sample of each pill enclosed inside a blister to demonstrate the size difference between the 2 pills.
This resource kit for Novo Nordisk Canada was used as a comprehensive resource guide for physicians to help accurately screen and treat obesity. The inside of the kit included information on evidence-based treatment as well as informational sheets about best weight, movement, healthy eating, understanding appetite and obesity science.
BASF used our staged mailer design to promote 2 of their pigweed prevention products. The cover of the mailer features 3 die-cut images of fields. As you pull down on the bottom panel, the mailer opens up to reveal staged pop up images of pigweed to depict what could happen if fields are not treated for these invasive plants. The back of the mailer features a QR code that leads recipients to a unique URL where they could learn more about the products.
La Roche-Posay is the number 1 dermocosmetic brand worldwide and they used this kit to send samples of its “life-changing” skincare line to key beauty influencers. The cover on the box featured La Roche-Posay’s #skinismorethanskin hashtag to encourage influencers to join in on the conversation. The inside of the kit held various samples of the product line with each in its own well. Posts from key influencers related to each product were featured behind each product. The lid also included internal magnets that allowed the lid to stay securely shut.
Canadian fast-fashion brand Ardene partnered with renowned brand KENDALL & KYLIE for an exclusive capsule collection. In order to build hype around this exciting launch, Information Packaging helped develop a sleek and elegant video box to showcase a clip from the brand and commodities from the collection.
We designed this demonstration kit for Amgen’s Repatha®. The kit was used to demonstrate Repatha’s injection options to physicians. The inside of the kit featured a sample unit contained inside a well with information about the medication while the hidden magnetic closure inside the lid allowed the contents to remain intact on the inside.