The Liebherr Group understands that the holiday season is a time for “pushing the envelope” and going above and beyond. This is precisely why they selected a remarkable holiday card gift box to extend warm wishes to their valued customers. The box, initially shipped flat, ingeniously unfolds to reveal an array of intricately designed, holiday-inspired die-cuts at its center. Liebherr leveraged one end of the gift box to convey their heartfelt holiday message to their cherished customers.
This is what happens when elegance meets luxury. Lancôme Canada & information packaging decided to create a simple but luxurious box featuring their iconic mascaras. The box featured a tray that slides out as you pull on the elegant ribbon that is affixed to the side.
Abbott Laboratories used the Telescopic Kit folder to send information about the Optical Coherence Tomography (OCT) Impact Program to participating physicians. The inside of the kit featured a panel that slid out and unfolded while one pocket carried a reference card and study highlights and the other pocket held a worksheet tearpad. The panel locked in place to ensure that all the contents were contained inside the reference guide.
Yves Saint Laurent leveraged this elegant packaging to debut its latest Candy Glaze Gloss Stick to beauty influencers. Within the box, nestled the lip product, celebrated for its unique combination of glossy shine and balm-like nourishment. The box’s lid also encouraged influencers to experience the new lip sensation and join the campaign’s movement, using the hashtag #bloss to share their experiences on social media.
RXR Realty chose the Telescoping design to introduce investors and potential tenants to 75 Rockefeller Plaza in New York City. The mailer features 4 panels that pull up one at a time to reveal this beautiful skyscraper.
J & J engaged Information Packaging to help develop this NicoDerm / Nicorette kit as an introduction to its smoking cessation products. The inside of the kit featured information on the benefits of combination therapy along with product details. The right-hand sleeve featured several wells that carried each of the different products.
Vertex Pharmaceuticals used this dynamic mailer to send information about its free, user-friendly mobile app for personalized cystic fibrosis treatment reminders. When you open up the mailer and pull down on the tab, the pages on the inside immediately flip up to highlights the features and benefits of this important app. The pull tab at the bottom included information on where to download the app.
Gilead Sciences used this display to educate patients on the differences between TRUVADA® and their newer medication DESCOVY®. The countertop display shipped flat but was easily assembled just by pressing down in the center. The display a sample of each pill enclosed inside a blister to demonstrate the size difference between the 2 pills.
La Roche-Posay is the number 1 dermocosmetic brand worldwide and they used this kit to send samples of its “life-changing” skincare line to key beauty influencers. The cover on the box featured La Roche-Posay’s #skinismorethanskin hashtag to encourage influencers to join in on the conversation. The inside of the kit held various samples of the product line with each in its own well. Posts from key influencers related to each product were featured behind each product. The lid also included internal magnets that allowed the lid to stay securely shut.
We designed this demonstration kit for Amgen’s Repatha®. The kit was used to demonstrate Repatha’s injection options to physicians. The inside of the kit featured a sample unit contained inside a well with information about the medication while the hidden magnetic closure inside the lid allowed the contents to remain intact on the inside.