Project

HAE Educational Guide

This booklet was designed to educate patients about Hereditary Angio Edema (HAE). The cover of the booklet featured the changing picture mechanism allowing the image to automatically transform while the tab slides and locks with the caption “Activate Your HAE Journey.” The booklet included several sections organized by individual tabs. As you open up each tab there is a comprehensive 2 page spread with information about different HAE topics such as diagnosis, triggers, treatment and resources.

Project

Lancôme Influencer Box

With the help of Middle Child, Lancôme Canada and Information Packaging created this package to send to many Canadian influencers and public personalities so they can experience the power of the new Rénergie H.P.N. 300-peptide cream. Inside the packaging, we can find the new H.P.N cream along with its best ally, the Rénergie H.C.F. Triple Anti-Aging Serum. The packaging was designed to look like a book to maximize the knowledge on those products.

Project

Abbott Telescopic Kit Folder

Abbott Laboratories used the Telescopic Kit folder to send information about the Optical Coherence Tomography (OCT) Impact Program to participating physicians. The inside of the kit featured a panel that slid out and unfolded while one pocket carried a reference card and study highlights and the other pocket held a worksheet tearpad. The panel locked in place to ensure that all the contents were contained inside the reference guide.

Project

Rockefeller Plaza Telescoping Mailer

RXR Realty chose the Telescoping design to introduce investors and potential tenants to 75 Rockefeller Plaza in New York City. The mailer features 4 panels that pull up one at a time to reveal this beautiful skyscraper.

Project

Telus Iron Cross Mailer

Telus used this mailer to distribute a special offer to households via neighbourhood mail. The design they chose was the automated Iron Cross. When you open up the cover of the mailer it unfolds, not once, not twice, but three times to reveal a special bundle offer on the inside. The mailer also featured a unique URL for customers to sign up.

Project

Corteva™ Center Reveal

Corteva Agriscience™ used this direct mailer to promote the efficacy of its Utrisha™ N nitrogen efficiency optimizer. The design they chose was the Center Reveal. The promotional mailer featured a special offer and a QR code that linked to a video demonstrating the field trial results of the target area.

Project

Cirque Du Soleil Extendo® Video Brochure

Cirque du Soleil used the Extendo® Video brochure as a B-to-B mailer to attract corporate clients as an introduction to their VIP experience. Both panels of this dynamic design immediately extend by sliding either one of them out. The panel on the left hand-side of the brochure features a video that auto-plays as you slide it out complete with play, pause and volume controls.

Project

KD Kraft Influencer Box

Middle Child engaged Information Packaging to support the development of an interactive influencer box, made to spark conversation over the age-old spoon versus fork debate. The package had two drawers, one of which was used to house a box of original KD with packaging that shows a fork serving the iconic noodles, and the other held a box of limited-edition Spoon KD — the same KD, now for Spoon Eaters.

Project

NicoDerm NRT Kit

Nicoderm Cessation Kit

J & J engaged Information Packaging to help develop this NicoDerm / Nicorette kit as an introduction to its smoking cessation products. The inside of the kit featured information on the benefits of combination therapy along with product details. The right-hand sleeve featured several wells that carried each of the different products.

Project

Sephora Skin Solutions Influencer Kit

Sephora used this promotional product kit to encourage influencers to unbox and learn more about their skincare solutions for dryness, dullness and wrinkles. The individual kits were contained in a slipcase for storage and easy access and dedicated to a different skin condition containing recommended product solutions.