We recently stumbled across this article by the USPS that summarizes some recent statistics that support the effectiveness and relevancy of direct mail with millennials. Some key findings from the article and these studies is below.
No other industry has been affected by the pandemic and its lingering effects more than the trade show and events industry, but last week proved there is a light at the end of a very long tunnel. Thousands of attendees flocked to Computer Electronics Show (CES) in Las Vegas, one of the most (if not… Read more »
A new year brings with it the promise of something new, fresh and different and as consumer behaviors evolve and new technologies arise, the way brands look at their marketing strategies must also be new, fresh and different. We are always excited and on the lookout for emerging marketing trends, so we scoured the internet… Read more »
Time is running out to order your custom holiday card from Information Packaging. We can customize any of the designs on our website with your branding and messaging. Send something special and unique to your customers this holiday season! Need some ideas? Take a look at some of the holiday cards we’ve produced over the… Read more »
Dimensional and interactive print is at the forefront of everything we do, but we also recognize that the results and impact of a beautiful dimensional printed piece is only as good as the creative that is applied to the design. Bold graphics, catchy headlines, an engaging call-to-action and great branding are all an important part… Read more »
Tips ot maximize your direct mail campaign
We were excited to see our BMW Spinner and Salesforce sensory kit featured in Canada Post’s INCITE magazine. These 2 projects were part of a collection of featured global work from across industries showcasing how modern marketers are integrating direct mail media with other channels, sensory experiences and technology.
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A Look Back at 2021
Although 2021 didn’t end the way we were all hoping and expecting, it was still nice to get back to some kind of normalcy. Despite its challenges, 2021 was still a great year for us at Information Packaging. Some highlights included launching our new website, moving into a new space, and collaborating with our amazing clients on incredibly creative projects. Here are just a few of the projects we had the privilege to work on.
The Centre-Pop is one of our most versatile and creative designs. It can be used as an interactive mailer, display, desktop keeper or even a video in print presentation piece. It ships flat but pops up in the centre to reveal a display panel while the base forms to allow it to stand on its… Read more »
2022 is just around the corner. There is still time to finish off the year strong. Money left in your budget? Consider an integrated campaign that includes a high-impact print component. Why? Direct mail has been proven to bring in big results. Some statistics: Small Business Trends found that 70% of survey respondents said that… Read more »