2022 is just around the corner. There is still time to finish off the year strong. Money left in your budget? Consider an integrated campaign that includes a high-impact print component. Why? Direct mail has been proven to bring in big results. Some statistics: Small Business Trends found that 70% of survey respondents said that… Read more »
We all know that video is king these days and that it’s imperative for brands to have a strong video presence. In fact, according to this report, in 2020, 86% of businesses used video as a marketing tool. Of those, 93% said it’s an important part of their overall marketing strategy. Social media has made… Read more »
We recently read this article in Advertising Week about how direct mail can offer the 1-to-1 personalization sought by so many brands and we couldn’t agree more.
Traditional “sales calls” have changed. Virtual meetings are the norm and will continue to be for the unforeseeable future. The way we meet and how we sell products and services has changed significantly. How can you make the virtual selling experience more memorable while eliminating zoom gloom? Sending a high-impact sales aid or follow-up direct… Read more »
We recently stumbled across this article by the USPS that summarizes some recent statistics that support the effectiveness and relevancy of direct mail with millennials. Some key findings from the article and these studies is below.
It’s never too early to plan out your holiday marketing strategy. Start thinking about how you will keep your brand and products top-of-mind during the busy holiday season and how you can deliver that special holiday promotion to your consumers.
Remember when we all thought QR Codes were a fad and would soon be a thing of the past? How things have changed. They are everywhere! Direct mail, walls, signs, flyers, packaging and more. A recent survey by Statista found that 32% of respondents had scanned a QR code in one week! The same survey found that an estimated 11 Million households were forecast to have scanned a QR Code in 2020. This would have meant an increase from an estimated 9.76 Million scans in 2018, and that was pre-pandemic.
On-demand marketing has become increasingly popular. Consumers are more in control of what they want to see and how they want to see it. Take Netflix, as an example, and the popularity of “binge-watching” a show because you can watch what you want, when you want, all while avoiding commercials. Mobile devices also allow consumers… Read more »
Forbes Magazine The year 2020 was full of changes and uncertainty, something that impacted marketing quite a lot. Ask any marketer about the bygone year, and you’ll hear the ways they had to shift their marketing plans to deal with the pandemic and ongoing protests around the states.
Digital marketing can be effective but it’s not the only solution, in fact, print marketing remains the most powerful way to promote you products and services.